JO-20256 Digital Marketing Specialist

Manila - Philippines

Monthly Salary: PHP 35 - 45

Experience Required: 3years

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

This is a remote position.

General Description

A Digital Marketing Specialist is responsible for developing implementing and managing online marketing strategies to enhance a companys brand awareness generate leads and drive sales. This role involves leveraging various digital channels such as social media search engines email marketing content marketing and paid advertising to achieve business objectives.

Job Responsibilities

1. Website Audit & Optimization

Conduct comprehensive website audits to identify technical and content-related issues.

Recommend and implement necessary changes to improve user experience performance and search engine visibility.

Monitor website health ensuring it adheres to the latest industry standards and search engine guidelines.

2. Site & Marketing Strategy Recommendation

Provide strategic recommendations on improving site architecture content hierarchy and performance metrics.

Collaborate with the marketing team to design and implement integrated marketing strategies that align with business goals.

Analyze competitors and industry trends to offer insights that refine digital marketing tactics.

3. Content Creation and Management

Creating and editing videos to be used in marketing campaigns

Develop engaging content for blogs social media email campaigns and websites.

Ensure content aligns with SEO best practices for visibility.

4. SEO and SEM

On-Page SEO: Optimize website content metadata internal linking and site structure for better search engine rankings.

Off-Page SEO: Develop strategies to enhance backlink profiles and domain authority through outreach guest blogging and partnerships.

Technical SEO: Ensure proper site indexing crawlability mobile optimization and page speed improvements.

Perform keyword research and stay updated with the latest search engine algorithms to maintain competitive rankings.

5. Social Media Management

Create and schedule posts on platforms like Facebook Instagram LinkedIn Tiktok and Twitter.

Track engagement metrics and adjust strategies to improve performance.

Building brand brand awareness and improving social media brand awareness

6. Lead Generation & Analytics

Implement social media and digital strategies that focus on lead generation and nurturing prospects through the sales funnel.

Monitor and analyze campaign performance metrics (click-through rates conversion rates etc.).

Use tools like Google Analytics to measure ROI and improve strategies.

7. Email Marketing

Design and execute email marketing campaigns.

Track open rates click-through rates and overall engagement.

Utilize HubSpot to create automate and manage email workflows for lead nurturing and customer retention.

8. Collaboration

Coordinate with the Sales team to understand goals and expectations.

Requirements

Education & Experience

Bachelors degree in Marketing Business Administration Communications or a related field (preferred).
Proven work experience (3 years) in digital marketing social media management or a similar role.
Experience with marketing tools analytics platforms and CRM systems (e.g. Google Analytics HubSpot Zoho etc.).

Technical Skills

Strong knowledge of SEO SEM PPC campaigns and web analytics.
Hands-on experience with major digital advertising platforms (Google Ads Facebook/Meta Ads LinkedIn Ads etc.).
Proficiency in content management systems (e.g. WordPress Shopify Wix).
Familiarity with email marketing platforms (e.g. Mailchimp ActiveCampaign).
Strong understanding of social media platforms trends and community engagement strategies.
Basic graphic design skills (Canva Adobe Creative Suite) are an advantage.

Soft Skills

Excellent communication skills both written and verbal.
Strong analytical and problem-solving abilities.
Ability to multitask manage multiple campaigns and meet deadlines.
Creative thinker with attention to detail.
Team player with the ability to work independently when needed.

Other Requirements

Up-to-date with the latest digital marketing trends tools and best practices.
Results-driven mindset with a proven track record of delivering ROI-focused campaigns.
Willingness to learn and adapt in a fast-paced environment.

Benefits

Permanent work from home

Professional development and training opportunities.

An inclusive and supportive work environment.

This is a remote position. General Description A Digital Marketing Specialist is responsible for developing implementing and managing online marketing strategies to enhance a companys brand awareness generate leads and drive sales. This role involves leveraging various digital channels such a...