Brand Marketing Manager
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Position: Brand & Marketing Manager
Reports to: CEO / Commercial Manager
Role Purpose
To lead strategic brand building drive consumer demand improve product packaging and position the sanitary pads brand effectively across different consumer segments. This role requires a creative yet data-driven marketer with strong FMCG experience and a solid understanding of demographics consumer behaviour and LSM segmentation.
Key Responsibilities
1. Brand Strategy & Positioning
- Develop and execute the overall brand strategy for sanitary pads nationally.
- Position the brand effectively in different LSM segments (15 and 68) with tailored messaging and pricing.
- Identify growth opportunities through consumer insights.
2. Packaging Development
- Improve packaging quality appeal and competitiveness.
- Work with designers Agencies and suppliers to enhance visual identity and shelf impact.
3. Marketing Execution
- Plan and coordinate ATL BTL and digital campaigns.
- Drive activations promotions and brand visibility across GT and MT.
- Build strong brand presence through influencers community engagement and targeted outreach.
4. Consumer Research & Insights
- Conduct market research competitor benchmarking and buyer analysis.
- Translate insights into actionable marketing strategies.
5. Brand Performance Management
- Track brand performance KPIs: awareness visibility penetration and repeat purchase.
- Manage marketing budgets effectively for maximum ROI.
6. Collaboration
- Work closely with GT & MT Sales Leaders to ensure alignment of marketing and sales execution.
Requirements
Qualifications & Experience
- 7 years in FMCG brand management.
- Proven experience in building brands especially mass-market consumer products.
- Strong understanding of demographics targeting and LSM segmentation.
- Experience improving packaging and launching brand refresh projects.
- Strong creativity combined with data-driven decision-making.
- Excellent communication analytical and project management skills.
- Bachelors degree in Marketing Sales Business or a related field.
Benefits
Company Industry
Industrial Machinery Manufacturing / Industrial Gases / Petrochemicals
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
