Sales Manager Sports Footwear, Apparel, Accessories, or Equipment
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Experience Required:
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Title: Sales Manager - Sports Footwear Apparel Accessories or Equipment
Location: Nairobi
Department: Sales
Reports to: COO
Job Summary
The Manager Sales Kenya will be responsible for driving sales growth and expanding market presence through the development management and scaling of a robust distribution and dealer network across Pan Kenya. The role requires a dynamic and well-connected sales leader with hands-on experience in establishing and growing distributor Multi-Brand Outlets (MBO) Shop-in-Shop (SIS) and key account channels as well as the ability to convert investors into viable and sustainable distribution partners. The position will focus on achieving revenue targets strengthening channel partnerships and optimizing product visibility and market penetration nationwide.
Key Responsibilities
1. Distribution & Channel Development
Demonstrate hands-on experience in establishing managing and scaling a distribution and dealer network across Kenya.
Identify onboard and develop distributors dealers MBOs SIS outlets and key accounts to drive market coverage and sales growth.
Convert investors and strategic partners into viable high-performing distribution partners.
2. Customer Relationship Management
Develop and maintain strong relationships with retailers distributors wholesalers key accounts and decision-makers to understand their needs and grow business volumes.
3. Sales Target Achievement
Identify and pursue new business opportunities to consistently meet or exceed sales targets across assigned territories.
Manage the full sales cycle from prospecting to closing and account growth.
4. Market Analysis & Expansion
Conduct market research to identify trends competitor activity white spaces and opportunities for expansion across Kenya.
5. Inventory & Supply Coordination
Monitor stock levels and product availability working closely with logistics and supply chain teams to ensure timely deliveries.
6. Pricing & Negotiation
Lead pricing discussions and negotiations with distributors and key accounts in line with company policies and market dynamics.
7. Product Promotion & Brand Visibility
Drive product awareness through trade marketing initiatives product training and in-store activations to improve sell-through.
8. Order Processing & Execution
Oversee accurate order processing documentation and coordination with internal teams to ensure seamless execution.
9. Reporting & Performance Management
Track sales performance distributor productivity and channel effectiveness preparing regular reports and actionable insights.
Requirements
Qualifications
Bachelors degree in Business Sales Marketing or a related field.
Minimum 5 years sales experience in Sports Footwear Apparel Accessories or Equipment.
Strong understanding of the Kenya retail and distribution ecosystem.
Proven experience managing distributors MBOs SIS formats and key accounts across Pan Kenya.
Demonstrated success in building and scaling nationwide distribution networks.
Experience & Skills
Well-connected professional with proven access relationships and a strong track record within distributor and retail networks across Kenya.
Strong communication negotiation and persuasion skills.
Ability to convert strategic partners and investors into high-performing distribution channels.
Strong analytical skills to interpret sales data and market trends.
Solid understanding of logistics inventory management and route-to-market execution.
Company Industry
IT Services and IT Consulting
Key Skills
- Load & Unload
- Project / Program Management
- Time Management
- Calibration
- Industrial Equipment
- Agriculture
- Asset Management
- Materials Handling
- Mechanical Knowledge
- Maintenance
- Equipment Repair
- Troubleshooting
