Social Media Manager

About Belstaff

Belstaff was created by and for independent spirits. We know that what we do and who we do it with matters. Join the team and make an impact as we build a legacy that surpasses our incredible past.

Love The Challenge. Find A Way. Go All In. Stand Together. Be The Difference.

Belstaff is a functional clothing brand founded to move people forward. Throughout our history we have championed material innovation collaborating with those who challenge the ordinary and celebrate the joy of the journey. Belstaff has designed protective suits for race-car drivers windproof smocks for Marines and insulating clothing for mountaineers.

One thing is at the heart of all these endeavours: An Independent Spirit. Today this energy prevails and unites the people who bring the Belstaff brand to life providing the best products to our customers both old and new. We are committed to building a team of curious conscious individuals dedicated to showing up standing together and being the difference between a good day and a great day.

The Role

Belstaff is looking for an experienced Social Media Manager with a strategic mindset to take our digital presence to the next level and drive channel growth.

Reporting directly into the Senior Brand & Marketing Manager the Social Media Manager will be responsible for developing and executing a channel-specific social strategy and influencer programme for our Mainline and Moto channels. This role requires someone with a deep understanding of social media trends experience in content creation and a proven track record of building and nurturing social communities.

Responsibilities

• Create and implement a multi-channel social growth strategy to drive an increase in channel following reach engagement and conversion focusing on our core channels IG TT LI & YT
• Develop a TikTok-specific strategy to optimise the platform drive brand awareness and engage new audiences in innovative ways
• Set brand and commercial social KPIs and deliver regular reports to the brand team/wider business on how we can improve channel performance
• Work alongside the Senior Art Director & Senior Creative Content Lead on conceptualizing and producing engaging channel-specific content including stills videos graphics and live streams
• Collaborate with the brand team and wider business on campaigns product launches and cultural moments to create channel-specific storytelling opportunities ensuring social content is front and centre of everything we do
• Ensure all content output reflects the brand vision and TOV
• Deliver the Moto social strategy including Moto community relationship building UGC campaigns and channel-specific social content shoots
• Implement and manage a pipeline of key influencers and affiliates who can significantly contribute to growth targets and drive conversion
• Manage influencer contracts to ensure we negotiate the best possible rates and usage terms for our channels
• Lead and implement UGC campaigns to drive authenticity trust and loyalty with our audiences
• Manage paid social budgets and campaigns to maximize reach and engagement
• Keep the brand and business up to date with social trends by establishing direct relationships with social platforms including Meta TT and Google/YT
• Own the end-to-end execution of all social output covering planning scheduling publishing community management creative briefing reporting and the daily operational upkeep needed to keep all channels running

You may be required to undertake such further duties as your skills qualifications and experience allow and/or as may be assigned to you by the Company from time to time.

Skills & Experience

We are looking for someone who has:

• Experience in the fashion sport or lifestyle sectors
• A proven track record of driving social channel growth engagement and conversion
• Extensive experience in end-to-end social campaign management
• Previous experience in influencer/affiliate programmes that drive ROI
• Strong negotiation and influencer contract skills
• Art direction and content production experience
• Proficiency in Photoshop and InDesign
• A team-centric approach and management style and the ability to collaborate effectively with cross functions to bring ideas and campaigns to life
• Excellent planning negotiation and organisation skills

We are looking for someone who is:

• Constantly looking at social and digital trends to stay ahead of the curve
• A creative thinker with the ability to conceptualise and sell in ideas
• Highly organised with an energetic outlook - you are someone who thrives in a fast-paced environment
• A 360 omnichannel thinker
• A cross-divisional integrator who thrives on communication
• Results focused - has a proven track record of delivering channel growth and ROI

We are an equal opportunity employer and value diversity at our company. We will not discriminate on the basis of sex race marital status disability age sexual orientation or religion. We are committed to a fair and accessible recruitment process for all candidates so if you would like us to make any adjustments to the application or interview process please let us know and we will be happy to support you.