Group Operations Lead, Digital Marketing

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Job Description: Digital Lead MSCOE (M2 Band)

Location: Gurugram
Function: Marketing Services Centre of Excellence (MSCOE)
Role Type: Full-time Manager (M2 Band)

Business Title: Group Operations Lead Digital Marketing

Shift Time: 1-10pm IST

Role Overview

The Digital Lead will oversee a multi-disciplinary digital team within the MSCOE responsible for delivering world-class digital marketing execution across AEM website management marketing automation (Eloqua) web & campaign analytics SEO paid media operations and social media.

This role partners closely with global and regional marketing teams business stakeholders and product owners to ensure consistent scalable and high-quality digital delivery aligned to enterprise standards.

Key Responsibilities

1. Digital Operations Leadership
Lead and manage cross-functional digital large team of 70-80 team members including:
AEM Website Management & Content Publishing
Eloqua & Marketing Automation Execution
Web & Campaign Analytics
Social Media & Community Execution
SEO & Paid Media Operations
Ensure seamless coordination prioritization and delivery across all digital workstreams.

2. Stakeholder & Business Partnership
Act as the primary point of contact for global marketing regional teams and business leads for digital execution.
Translate marketing strategies into operational digital plans.
Drive proactive engagement ensuring clarity on timelines scope and expected outcomes.

3. Website & MarTech Excellence
Oversee AEM governance component usage content quality and publishing SLAs.
Ensure Eloqua campaign builds workflows segmentation and QA meet global standards.
Partner with MarTech and product teams to optimize platform usage and introduce new capabilities.

4. Paid Owned and Earned Media Execution
Oversee day-to-day execution across SEO SEM social media publishing and paid media trafficking.
Ensure channel best practices optimisation recommendations and performance monitoring.
Support campaign launches with cross-channel alignment.

5. Analytics & Insights
Lead web analytics and campaign reporting ensuring accurate tagging dashboarding and interpretation.
Drive insights to improve campaign effectiveness user experience and conversion outcomes.
Ensure adherence to data privacy and compliance standards.

6. Quality Governance & Process Optimization
Drive standard operating procedures QA processes documentation and continuous improvement.
Implement best-practice workflows across channels and platforms.
Monitor performance throughput and delivery excellence metrics.

7. Team Management & Capability Building
Manage a diverse digital team providing coaching upskilling and performance management.
Identify skill gaps design learning paths and build digital capability within the COE.
Foster a culture of innovation accountability and shared success.

Required Experience & Qualifications
16-20 years of experience in digital marketing operations or digital delivery roles.
Deep expertise in at least two core areas: AEM website management Eloqua/marketing automation SEO paid media analytics or social media.
Experience managing multi-skilled digital teams in a global organization or COE setup.
Strong understanding of MarTech ecosystems web governance tagging frameworks and campaign execution.
Proven track record of stakeholder management at senior levels.
Strong analytical and problem-solving skills with an execution mindset.

Technical Skills (Preferred)
Adobe Experience Manager (AEM)
Oracle Eloqua or similar MAP (Marketo Pardot HubSpot)
Google Analytics / Adobe Analytics
Google Tag Manager UTM frameworks
SEO tools: SEMrush Ahrefs Screaming Frog
Paid media platforms: Google Ads Meta LinkedIn DSPs
Social publishing tools: Sprinklr Hootsuite or equivalent
Experience with dashboards (Tableau PowerBI) is a plus

Behavioral Competencies
Strong communication and stakeholder management
Problem-solving and ability to simplify complex workflows
Team leadership and cross-functional collaboration
Bias for action quality and operational rigor
Ability to thrive in a fast-paced global environment

Success Measures
successfully leading a high-performing team with

High-quality on-time digital execution
Increased operational efficiency and standardization
Stakeholder satisfaction (NPS/feedback scores)
Strong team performance capability development and low attrition
Demonstrated improvement in campaign performance and digital hygiene metrics

Location:

Scheduled Weekly Hours:

If this job description resonates with you we encourage you to apply even if you dont meet all of the requirements. Were interested in getting to know you and what you bring to the table!

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