Senior Manager – E-Commerce Marketing
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Job Location:
Monthly Salary:
Posted on:
1 hour ago
Vacancies:
1 Vacancy
Job Summary
Senior Manager – E-Commerce Marketing
Location: Mumbai
Function: E-Commerce Marketing
Reports to: Chief – E-Commerce
Team: 2 Direct Reportees
Experience Required: 6–8 Years (FMCG – Non-Food)
About the Role
We are looking for a dynamic and consumer-focused E-Commerce Marketing professional with strong exposure to both on-platform and off-platform marketing. The ideal candidate should come with a solid foundation in GT Sales & Marketing and hands-on experience in key account management across Modern Trade E-Com or Quick Commerce. This role will lead digital growth initiatives and drive visibility conversion and performance across e-commerce platforms.
Key Responsibilities
Develop and execute end-to-end E-Commerce marketing strategies across key platforms.
Lead both on-platform initiatives (AMS visibility merchandising SEO/SEM content optimization) and off-platform activities (digital campaigns performance marketing influencer marketing).
Work closely with platform teams to drive monthly plans visibility agreements and growth projects.
Manage platform operations including listings content ratings & reviews and traffic-building initiatives.
Collaborate with GT Sales & Marketing teams to bring consumer insights and brand priorities into e-commerce planning.
Drive performance analytics reporting and ROI measurement for all marketing activities.
Manage key account relationships across Modern Trade/E-Com/Quick Commerce to drive joint business plans.
Lead and mentor a small team to deliver business and marketing outcomes.
Coordinate with cross-functional teams including brand marketing supply chain finance and category teams.
Ensure consistency of brand messaging content and campaigns across all digital touchpoints.
Qualifications & Experience
6–8 years of experience in FMCG (Non-Food) with a mix of:
GT Sales & Marketing
Key Account Management (Modern Trade/E-Com/Quick Commerce)
E-Commerce Marketing
Strong understanding of platform ecosystems digital tools and performance marketing metrics.
Proven experience in both on-platform and off-platform marketing is a must.
Strong analytical skills with the ability to interpret data and convert insights into strategy.
Excellent communication stakeholder management and team leadership skills.
Key Competencies
Digital & E-Commerce expertise
Brand understanding & consumer insight
Cross-functional collaboration
Analytical and problem-solving ability
Strong communication and presentation skills
Team leadership and project management
Required Skills:
Digital & E-Commerce expertise Brand understanding & consumer insight Cross-functional collaboration Analytical and problem-solving ability Strong communication and presentation skills Team leadership and project management
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Growing Experience
- Conversion Optimization
- Google AdWords
- Hybris
- Magento
- Account Management
- SEO
- E-Commerce
- Analytics
