Performance Marketing Executive (remote)
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Job Location:
Monthly Salary:
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
About the Role (fully remote)
Were looking for a Performance Marketing Executive to help drive qualified applicants efficiently across our paid media channels. Prior experience in driving full-funnel conversions fully online is essential for this role.
Youllsupport campaign setup tracking and optimization acrossMeta LinkedIn and Google while also helping us test and scaleemerging platformslike TikTok Reddit Quora and Taboola.
Youll work closely with our colleagues in performance marketing creative and marketing automation teams to improve performance across the full funnel from lead to enrollment.
This is a hands-on data-driven role focused on results.
Your Key Responsibilities
Paid Campaign Execution
- Launchmonitor andoptimizecampaigns on Meta LinkedIn Google and YouTube
- Support AI-driven campaigns like Meta ASC and GooglePMax
- Track CPL and performance by region audience funnel stage and creative
- Maintain UTM consistency and campaign tracking across GA4 ad platforms and HubSpot
Lead Quality & Funnel Reporting
- Track CPL CPA (App Start) CPA (Submit) and CPE (Enrollments)
- Monitor lead quality inHubSpot(NXU status lead lifecycle stage program of interest)
- Helpmaintainand improve weekly monthly and quarterly reporting dashboards
- Flag underperforming campaigns and propose corrective actions
Creative & Asset Testing
- Support creative briefs for video copy static and platform-specific formats
- Monitor creative performance by asset message format and placement
- Provide structured testing recommendations across TOF MOF and BOF
Bonus: New Channel Testing
- Assistwith exploratory campaigns on TikTok Reddit Quora Taboola and programmatic
- Track CPL and lead quality from new sources
- Help assess whether new channels should scale or pause
Requirements
- 25 years of hands-on experience in performance marketing across multiple markets
- Confident using Meta Ads Manager LinkedIn Campaign Manager and Google Ads
- Familiar with AI campaign types like ASC andPMax
- Strong understanding of UTM tracking GA4 and CRM integration (HubSpot preferred)
- Skilled in spreadsheets (Google Sheets or Excel pivot tables formulas charts)
- Comfortable reporting CPL and conversion metrics to multiple stakeholders
- Bonus: experience testing or scaling emerging platforms (TikTok Reddit Quora Taboola)
- Bonus: experience targeting audiences in Africa Asia or the Middle East
Success Looks Like
- Campaigns deliver qualified leads at or below target CPL
- Weekly and monthly performance reports areaccurate clear and actionable
- Insights from data lead to smarter creative testing and channel improvements
- Emerging platforms are tested in a structured way and either scaled or cut based on results
Required Experience:
Manager
Key Skills
- Business Development
- Sales Experience
- Loyalty Marketing
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Microsoft Powerpoint
- SEO
- Social Media Management
- Customer relationship management
- Lead Generation
About Company
Nexford University enables greater social and economic mobility across the world by providing learners with access to high quality, affordable, dynamic education that prepares them for the global workplace. We are creating a next-generation learning experience that will positively imp ... View more
