Creative Copy Writer For Social Media Mexico City

CREATIVE COPYWRITER

As a Creative Copywriter at Social Imprint youll craft the words that bring our clients brands to life online. Youll write scroll-stopping captions engaging hooks for Reels and content that connects all tailored to top-performing real estate professionals. Your mission is to make every post feel personal on-brand and designed to grab attention without ever feeling forced.

Youll work closely with the Social Media Strategist graphic designer and video team to ensure each piece of content reflects the clients brand voice and vision. While you wont handle client communication directly your work will play a key role in how agents show up and stand out on social media.

WHAT YOULL DO

• Write high-performing Instagram captions Reels hooks and short-form scripts that align with strategy and brand tone.
• Collaborate with Strategists designers and video editors to bring content ideas and scripts to life.
• Contribute to research discussions by understanding audience intent client goals and creative direction to ensure your writing supports the broader strategy.
• Ensure all copy is on-brand aligned with each clients voice and consistent across content.
• Translate creative direction into engaging storytelling that connects with real estate audiences.
• Review analytics and feedback from Strategists to refine messaging and improve engagement.
• Stay current on social media trends hooks storytelling frameworks and best practices for short-form content.
• Deliver all copy assets through Google Drive in a clear organized format.

WHAT WE LOOK FOR

YOU WRITE WITH INTENTION
You understand how words drive connection. Every caption hook and script has a purpose and you know how to match tone with strategy.

YOU UNDERSTAND SOCIAL MEDIA
You know how social platforms work how people scroll engage and respond. You understand the difference between writing for a feed versus writing for a billboard.

YOU GET REAL ESTATE
You either know the industry or can quickly learn the lingo tone and mindset of top-performing agents. You understand how to make their content sound like them not every other agent online.

YOU THINK STRATEGICALLY
You write with purpose using SEO awareness data and creative intuition to craft copy that performs and feels authentic.

YOU COLLABORATE WELL
You work smoothly with creative teams giving and taking feedback with ease always focused on the end goal: high-quality on-brand content.

YOU USE AI SMARTLY
Must know how to use AI tools like ChatGPT as part of your creative process not as a crutch. You use AI to speed up ideas and drafts but you know how to refine rewrite and make it sound human and on-brand for each client.

WHAT SUCCESS LOOKS LIKE

• Every clients content feels authentic consistent and aligned with their goals.
• Captions hooks and scripts increase engagement and retention across platforms.
• Copy is delivered on time clean and ready for use without heavy editing.
• Strategists and creatives view you as a reliable collaborative partner.
• Clients see noticeable improvements in how their audience connects with their content.

ABOUT SOCIAL IMPRINT

At Social Imprint we believe social media is more than content its connection. We help top-producing real estate professionals build powerful online brands that position them as trusted authorities in their markets.

Our mission is to create lasting social imprints the kind of presence that builds recognition trust and influence long after the scroll. We combine data-driven strategy storytelling and design to help agents not just grow their audience but grow their business.

Were a team of creative thinkers strategic minds and doers who believe that excellence is built through consistency and clarity. If youre ready to work with some of the most driven agents in the industry and bring strategy to life at the highest level wed love to meet you.