Digital Marketing Lead

Creative Dock is on the lookout for a Digital Marketing Lead who understands how to drive brand growth and customer engagement through strategic use of digital channels. They will own the digital growth end-to-end set the plan and do the work across performance CRM SEO and analytics for digital products apps occasionally e-commerce. Ship full-funnel go-to-markets make data trustworthy scale what works stop what doesnt. They will also be a mentor to junior team members sparing-partner to our ventures and those in charge of its launch and growth.

At Creative Dock youre not just responsible for the delivery to the clients. We often substitute the whole marketing team of the project so you can have a much bigger impact on the overall project and its business. You become part of the project hands-on deep in all the discussions. You get to be part of shaping new products and ventures.

Why join Creative Dock Group

At Creative Dock our essence is innovation and creation. We are the largest independent corporate venture builder in Europe and the MENA region with a culture that thrives on ideas and execution. Our informal atmosphere is built on flat hierarchies and collaborative project teams focusing on career development based on skills and a passion for learning.

Key Responsibilities:

• Build the digital growth strategies tied to revenue CAC/LTV and payback.
• Lead go-to-market strategies: positioning audiences media mix creative testing landing pages CRM flows and measurement.
• Run and optimize campaigns across Search/PMax/YouTube Meta/TikTok/Snapchat affiliates and influencers. Own budgets pacing and brand safety.
• Hands-on analytics: design events implement GA4 and GTM (incl. Server-Side) manage consent/CMP keep data clean.
• Build clear dashboards (Looker/BI). Read cohorts and funnels. Find issues and fix them at the source.
• Drive experimentation and CRO: A/B tests form analytics pricing/offer tests clear readouts and next steps.
• Understanding of SEO on an advanced level technical SEO (CWV sitemaps canonicals) briefs internal linking.
• Improve conversions with Design/Product/Engineering across checkout and key funnels.
• Set attribution and measurement approach. For apps: own Firebase analytics and app attribution (e.g. AppsFlyer/Adjust).
• Track platform and privacy changes (GDPR) and keep playbooks up to date.
• Lead and mentor the digital marketing team

What you will do:

• Growth planning KPIs digital marketing strategies for all kinds of digital platforms
• Media planning
• SEO & SEM (e.g. Google Search Console Google Ads and SEO platforms like Semrush Ahrefs etc.) preparing full strategies for all marketing platforms
• Web analytics (e.g. Google Analytics Adobe Analytics)
• Content management systems (e.g. Webflow)
• Manage email marketing platforms (e.g. Mailchimp HubSpot) advanced strategies and set-up of emailings automated emailing scenarios etc.
• Social media advertising (e.g. Meta Ads Manager LinkedIn Ads) advanced strategies and execution
• Marketing automation tools (e.g. HubSpot Marketo Make Zapier)
• A/B testing and conversion rate optimization (CRO) advanced knowledge of different optimization

Qualifications and Skills:

Required**:**

• 5 years of experience in Marketing
• Min. a high school diploma (a bachelors degree in marketing digital media communications business or a related field is a plus)

Preferred:

• Google Ads Certification
• Google Analytics Certification
• Meta (Facebook) Blueprint Certification
• Digital Marketing Certificate

Hiring Process:

• Screening phone call with the Recruiter.
• Interview with the Hiring manager.
• Participation in a Bootcamp (1 day spent with your potential team to showcase your skills and learn more about Creative Dock / case study - depending on the role).

Equal Opportunity Employer:

Creative Dock is an equal opportunity employer committed to diversity and inclusion in the workplace. We celebrate diversity and strive to create an inclusive environment for all employees.

Are you ready to join a team where ideas matter and creation is the core of our business Get in touch and lets transform peoples lives in a positive way through our projects.