Job Summary
The Digital Channel Manager oversees the agencys online communication ecosystem ensuring all digital platforms effectively communicate government programmes public information and institutional priorities.
Key Responsibilities
- Manage and optimise the performance of all digital channels including website social media platforms email newsletters and digital service portals.
- Develop and implement a digital content and publishing calendar aligned with agency objectives and national communication priorities.
- Monitor analyse and report platform analytics to guide content decisions and track audience engagement growth and sentiment.
- Coordinate with content creative and policy teams to ensure accurate timely and high-quality digital communication outputs.
- Oversee digital campaign execution including content distribution platform-specific optimisation and community management.
- Ensure online platforms comply with government standards on accessibility information accuracy security and public communication protocols.
- Manage digital escalation crisis responses and rapid updates across platforms when required.
- Recommend platform enhancements user experience improvements and emerging digital tools relevant to public-sector communication.
Requirements
- Bachelors degree in Communications Digital Media Marketing Information Science or related discipline.
- Proven experience managing multiple digital platforms for a public institution development agency or corporate brand.
- Strong understanding of digital analytics audience behaviour and data-driven content optimisation.
- Proficiency with content management systems social media management tools and digital analytics platforms.
- Experience in online community management and public-facing engagement.
- Ability to translate government policies and programmes into accessible digital communication formats.
- Strong strategic thinking and the ability to respond quickly during high-pressure or crisis communication situations.
- Excellent communication coordination and stakeholder engagement skills.
Job SummaryThe Digital Channel Manager oversees the agencys online communication ecosystem ensuring all digital platforms effectively communicate government programmes public information and institutional priorities.Key ResponsibilitiesManage and optimise the performance of all digital channels incl...
Job Summary
The Digital Channel Manager oversees the agencys online communication ecosystem ensuring all digital platforms effectively communicate government programmes public information and institutional priorities.
Key Responsibilities
- Manage and optimise the performance of all digital channels including website social media platforms email newsletters and digital service portals.
- Develop and implement a digital content and publishing calendar aligned with agency objectives and national communication priorities.
- Monitor analyse and report platform analytics to guide content decisions and track audience engagement growth and sentiment.
- Coordinate with content creative and policy teams to ensure accurate timely and high-quality digital communication outputs.
- Oversee digital campaign execution including content distribution platform-specific optimisation and community management.
- Ensure online platforms comply with government standards on accessibility information accuracy security and public communication protocols.
- Manage digital escalation crisis responses and rapid updates across platforms when required.
- Recommend platform enhancements user experience improvements and emerging digital tools relevant to public-sector communication.
Requirements
- Bachelors degree in Communications Digital Media Marketing Information Science or related discipline.
- Proven experience managing multiple digital platforms for a public institution development agency or corporate brand.
- Strong understanding of digital analytics audience behaviour and data-driven content optimisation.
- Proficiency with content management systems social media management tools and digital analytics platforms.
- Experience in online community management and public-facing engagement.
- Ability to translate government policies and programmes into accessible digital communication formats.
- Strong strategic thinking and the ability to respond quickly during high-pressure or crisis communication situations.
- Excellent communication coordination and stakeholder engagement skills.
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