Career Area:
MarketingJob Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.
TheSenior Marketing Strategy Support Consultantdrives operational excellence and strategic decision-making through the management of marketingprocessesprogramsand technology. This role ensures effective process optimizationthe adoption oftoolsand data-driven insights to support global marketing initiatives.You will serve as a keycollaborator ofthe Director of Marketingleveragingtechnology analytics and strategic thinking to improve marketing performance and align initiatives with business goals.You ensure that marketing investments are not only aligned but deliver on our commitment to customersand the organization through budget and results analysis. Youare able topackage strategiesinitiativesand outcomes into presentable formats for diverse internal audiences.You are a natural problem-solver who uses your curious nature todig-into findanswersandthen take the next steps toimplementoptimalsolutions.
Key Responsibilities
Program & Process Management
Lead medium to large-scale marketing projects with moderate to high complexity.
Streamline workflows and implement process improvements to enhance efficiency.
Develop governance frameworks and best practices for global adoption.
Technology Administration
Ownand managemartechplatforms (Workfrontfor team collaboration and project management;Allocadiafor budget management and strategic investment reporting) integrations and automation.(While Salesforce ownership is not slated for this role experience in andunderstanding ofcustomer journeys segmentation and automation is aplus).
Ensure data qualityrelated to programprocessand budgetmanagement (nottraditionallead generation)andoptimalutilizationof tools to improve marketing performance.
Maintainmarketingtechnologyspecific to teamprocessand programs(nottraditionallead generation)roadmap aligned with enterprise initiatives.
Seek out and train on new opportunities for team productivity gains notably AI.
Analytics & Reporting
Analyzeindividual and teamperformance through key metrics andprovideactionable insights.Use ofPower BI and intermediate or advanced Excelis key.
Manage budget reportingincluding monthlyquarterlyand annual reconciliation of the team budget.Youare comfortable with Allocadia/Uptempoor similar).
Deliver recommendations tooptimizemarketing investments and ROI.
Strategy & Innovation
Evaluate marketing strategies andidentifyopportunities for increased impact.
Stay informed on emerging technologies AI-driven solutions and industry trends.
Recommend innovative approaches to improve marketing effectiveness.
Support the director in communicating marketing messages to multiple audiences.
Training & Adoption
Promote best practices;deliver training sessions (in-person and virtual) toteams.
Develop clear documentation and onboarding materials for tools and processes.
Why Join Us
This is a high-impact role where you will:
Shape marketing strategy through data-driven insights.
Drive adoption ofcutting-edgetechnology and processes.
Collaborate with global teams to deliver measurable business results.
What skills you will have:
Technical Expertise:Experienceinmarketing operations technology and project management.Proficiencyin marketing tech platforms (Workfront Allocadiaor similar) analytics tools (Salesforce Power BI Excel)strategic budget managementand process automation.Strong background in workflow optimization.
Effective Communication:Excellent ability to explain complex concepts clearly and manage global stakeholders.
Creativity: Familiarity with AI-driven marketing solutions and emerging technologies.Ability toidentifyopportunities to useinnovatesolutions to improve operationalefficiencies.
Industry Knowledge:Mining industry experience preferred;understanding of theCaterpillar distribution model highly desired.
Top Candidates will also have:
Knowledge of Agile Six Sigma or similar methodologies.
Degree in Marketing Business or related field.
Additional Information:
The primary work location for this role is Tucson AZ with a requirement to work on-site full-time at a Caterpillar facility.
Domestic relocation assistance is available.
This position may require up to 10 20 % travel.
Visa sponsorship international assignments or payroll transfers are not available for this role.
Summary Pay Range:
$126000.00 - $189000.00Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjob-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Subject to plan eligibility terms and guidelines. This is a summary list of benefits.
Medical dental and vision benefits*
Paid time off plan (Vacation Holidays Volunteer etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
* These benefits also apply to part-time employees
This position requires working onsite five days a week.Relocation is available for this position.Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer such as H L TN F J E O. As a global company Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at Dates:December 8 2025 - January 4 2026Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
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Required Experience:
Senior IC
Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial turbines and diesel-electric locomotives.