Marketing Campaign Manager

Take ownership of multi-channel marketing campaigns that drive awareness engagement and adoption across our healthcare and life sciences a hands-on role in delivering campaigns end to end - from strategy and content creation to performance analysis and optimisation.

The Role

Werelooking for a proactive and results-driven MarketingCampaign Managerwith proven B2B experience to join multi-channel campaignsindependentlyfrom planning through delivery applying insight from data market trends and customer feedback to continually improve results. You will be the go-to person for your campaigns.

Reporting to our Product Marketing Manageryoullalso work closely with ResearchProductSales and Customer Success to ensure marketing activity is aligned to commercial goals and delivers measurable business outcomes.

This role is ideal for someone who thrives in a fast-paced purpose-led environment:confident managing multiple priorities and motivated by seeing their work directly contribute to growth and better healthcare experiences for children and families worldwide.

This role is hybridin our Leeds office or remote first in the rest of the UK.

Responsibilities:

Campaign Management

• Plan deliver and optimise defined multi-channel marketing campaigns end to end

• Take full ownership of assigned campaigns managing timelines stakeholders and performance metrics

• Develop test-and-learn strategies to improve engagement conversion and adoption across key audiences
  

CampaignContent Coordination

• Act as thecentral pointof coordination for campaign content briefing internal and external contributors and editing materials to ensure quality and consistency

• Write and adapt content for different audiences and channels (e.g. landing pages emails blogs social)

• Manage the marketing content calendar and ensure alignment across business units
  

Performance & Reporting

• Own campaign reporting and analysis drawing actionable insights from performance data

• Present findings and recommendations to influence wider marketing strategy

• Run controlled experiments (e.g. A/B tests) to refine messaging targeting and channel mix
  

Collaboration & Enablement

• Partner with Sales and Customer Success to ensure marketing outputs are effectively supporting commercial objectives

• Manage the creation and maintenance of sales enablement and customer-facing materialsrequiredfor campaigns

• Coordinatelogisticsand communications for in-person and virtual events.

Non-negotiable:

• Proven B2B marketing experience with demonstrable results in meeting or exceeding commercial targets

• Experience in owning the planning execution and optimisation of multi-channel marketing campaigns with a proventrack recordof using data-driven insight to improve performance

• Strong written communication skills able to adapt tone and messaging for different audiences and formats

• Experience using CRM CMSemailand social media marketing tools (e.g. HubSpot LinkedIn AdsMailchimpetc.)

• Strong project management skills and attention to detail with the ability to manage multiple priorities
  

Desirable:

• Experience in healthcare and/or life sciences sectors

• Experience running account-based marketing campaigns

Behaviours and Values Needed:

• Proactivewitha high levelof autonomy andaccountability

• Analytical and curious

• Organised and adaptable

• Collaborative and communicative

• Customer-centred

• Basic salaryrange:38-43k

• 28 days annual leave pro-rata (plus public holidays) on fulltime FTE

• 500 annual training budget

• 200one-offhome working budget

• Flexible working with core hours

• Enhanced (family & parental) leave policies

• Up to 6% pension match (salary sacrifice)

• Friendly and collaborative team who value and respect each other

Please note we are unable to sponsor visas.

About Little Journey

Little Journey was founded in 2018 by Dr Chris Evans and Sophie Copley. As an anaesthetic doctor andfatherhimself Chriswitnessedfirst-hand the distress experienced by children and families coming to hospital for surgery. Partnering with Sophie an expert in human-centred product design they created a prototype version of the Little Journey app to support children undergoing elective surgery.

Since then the business has accelerated quickly having been adopted in more than 100 healthcare organisations worldwideand translated into over 20 languages. We also partner with leading organisations such as LEGO and top tier pharmaceutical companiesto improve thepaediatricclinical trial experience. WeraisedSeries Ainvestmentin 2024from internationally leading VC funds and are using this to scale further into other marketsand achieve our mission ofchanging the future ofpersonalised paediatric care.

Diversity & Inclusion

We encourage people from allwalks of lifeto apply and strive toeliminateunconscious bias in our recruitment process. We do not discriminate on ethnicity religion sexual orientation gender identity veteran or parental status or disability. We encourage candidates from underrepresented groups to apply. If you need adjustments made to our application process to help accommodate any disabilities please do let us know on.

Required Experience:

Manager