Assistant Marketing Manager
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Job Location:
Ho Chi Minh City - Vietnam
Monthly Salary:
Not Disclosed
Posted on:
15 hours ago
Vacancies:
1 Vacancy
Job Summary
PRINCIPAL DUTIES AND RESPONSIBILITIES:
- Work closely and collaboratively with the Event team to plan and execute the events entire marketing campaign (digital PR offline online partnership E-news roadshow)
- Build targeted communication strategies for exhibitors trade visitors buyers and industry professionals.
- Execute and optimize digital campaigns such as SEO Google Facebook ads..
- Be familiar with digital marketing esp in areas of SEO SEM Google Adwords and Google Display Network strategies.
- Monitor and optimize website performance: SEO traffic user experience. Optimize landing page registration form and email automation (EDM) as well as using analytics to improve the marketing campaigns
- Market/list research to build a hygienic and healthy database
- Work with Operations and Data Management team on the visitor registration system for its flow and effectiveness pre-show and on-site as well as the compilation of statistics and audits.
- Conceptualise design provide copy and supervise production of marketing collaterals (both on and offline) for events.
- Create SEO content and manage content calendar monitor performance metrics (KPIs ROI..) and ensure campaign effectiveness.
- Plan and make promotional trips to encourage more trade buyers to visit the events and also to encourage more cross-promotional partnership.
- Conceptualise and manage onsite programmes such as but not limited to knowledge theatres and technology tours
- Onsite event management including but not limited to
- Supervision of survey temps to ensure quality insights are captured
- Obtaining exhibitor and visitor quotes
- Management of social media sites such as Facebook and LinkedIn
- Other tasks assigned by line manager
Qualifications :
- Candidate must possess at least Bachelors Degree/Post Graduate Diploma/Professional Degree in Marketing Mass Communications or equivalent.
- At least 5 years of working experience in the related field is required for the position.
- Required Skill(s): Excellent communications skills both orally & in writing meticulous self-driven with high levels of initiative multi-task deliver quality work within tight deadline self-starter with an analytical and creative mind.
- Knowledge and ability with IT systems including core MS Office packages (Word Excel Power Point Access)
Additional Information :
We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners. This position will be required to work in-person in the office five days a week.
We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at .
Our benefits include:
- Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
- Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from plus company funded private medical cover
- Strong wellbeing support through EAP assistance mental health first aiders and more
- Recognition for great work with global awards and kudos programmes
- As an international company the chance to collaborate with teams around the world
Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.
At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Business Development
- Business
- Marketing
- Company Website
- General Managements
- Communication
- CRM
- Market Research
- Project Management
- Content Marketing
- Email Campaigns
- marketing collateral
- Powerpoint
- Analytics
About Company
Informa is a leading international events, digital services and academic research group. We're here to champion the specialist. Through hundreds of brands and a range of products and services, we connect businesses and professionals with the knowledge they need to learn more, know m ... View more
