Senior Analyst

Imre is an independent award-winning brand-engagement creative agency that helps consumer and healthcare brands connect authentically with people in some of the most important decisions of their lives.

At Imre we believe in the five core values of Empathy Optimism Kindness Innovation and Disruption as the basis for business. Our culture is steeped in the personalities of our three home cities (New York Philadelphia and Baltimore) as well as our WFA employees around the USA. We are LGBTQ- founded and for 30 years have strongly believed that diversity is one of the key drivers of great creative and one of the keys to our success.

Were looking to add to our team of experts and cant wait to meet you!

Imre is an independent award-winning brand-engagement creative agency that helps consumer and healthcare brands connect authentically with people in some of the most important decisions of their lives.

At Imre we believe in the five core values of Empathy Optimism Kindness Innovation and Disruption as the basis for business. Our culture is steeped in the personalities of our three home cities (New York Philadelphia and Baltimore) as well as our WFA employees around the USA. We are LGBTQ- founded and for 30 years have strongly believed that diversity is one of the key drivers of great creative and one of the keys to our success.

Were looking to add to our team of experts and cant wait to meet you!

PRINCIPAL RESPONSIBILITIES AND DUTIES:
Reporting analytics and insights for media social digital and omnichannel programs
Analyzes engagement data ensures accuracy of reports draws conclusions and makes recommendations for program optimization; analyzes and draws conclusions from third-party data such as audience and claims data
Provides input into measurement and optimization plans
Creates reports and presentations that tell a story with data with guidance from supervisor as needed; presents work to client
Assist with collecting market and industry research to provide performance benchmarks industry updates market scans top-line summaries and client reports
Collaborate with internal stakeholders to understand marketing goals and objectives
Communicate findings and insights to non-technical stakeholders in a clear and compelling manner
Respond to client queries and provide data-driven recommendations
Clear understanding and demonstrated ability to successfully coach entry-level employees on basics of BI reporting platforms
Drive data-driven decision-making across the organization (e.g. finance operations media etc.)
Support audience research and analysis to identify growth opportunities using syndicated tools
Regularly engage with data partners to prepare data and proactively identify and resolve issues including data inaccuracies or discrepancies
Participate in cross-functional projects and contribute analytics expertise
Drive collaboration between analytics and other departments for holistic business understanding

KNOWLEDGE SKILLS & ABILITIES REQUIRED:
Bachelors Degree in Marketing Economics or related field
Masters Degree in Analytics or related field (Statistics Mathematics Economics) preferred
24 years of experience
Hands-on experience with digital analytics tools (e.g. Ad platforms Google Analytics Adobe Analytics social media analytics)
Expertise in data visualization tools (e.g. Tableau Power BI)
Expert in developing media tagging
Strong analytical skills; inquisitive about data and digs into details to find answers not readily apparent
Power user of MS Excel; proficiency in Word and PowerPoint required
Knowledge of statistics statistical modeling techniques SQL or Python not required but a plus
Proficiency in data analysis tools (e.g. SQL Python R) is a plus
Experience in digital media analytics and social media analytics; pharma experience ideal but not required
Strong written and oral communication skills as well as presentation abilities
A drive to be successful and perform well in all aspects of strategic work in an entrepreneurial environment
Understanding of how clients use all aspects of their multichannel marketing mix to reach customers

imreis an equal employment opportunity employer. Employment decisions are based on merit qualifications abilities and business not discriminate in employment opportunities or practices on the basis of race color citizenship status national origin ancestry gender sexual orientation gender identity age religion creed physical or mental disability marital status veteran status genetic information or any other characteristic protected by law. This policy governs all terms and conditions of employment including selection job assignment compensation discipline termination and access to benefits and training.

imreis an equal employment opportunity employer. Employment decisions are based on merit qualifications abilities and business not discriminate in employment opportunities or practices on the basis of race color citizenship status national origin ancestry gender sexual orientation gender identity age religion creed physical or mental disability marital status veteran status genetic information or any other characteristic protected by law. This policy governs all terms and conditions of employment including selection job assignment compensation discipline termination and access to benefits and training.