ShockwaveMarketing Manager

At Johnson & Johnsonwe believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented treated and curedwhere treatments are smarter and less invasive andsolutions are our expertise in Innovative Medicine and MedTech we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for more at

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Essential Job Functions

Overall responsibility: Strategic and tactical responsibilities for upstream and downstream marketing activities related to the Marketing strategy for Japan working closely with the Japan Sales teams US Marketing team key opinion leaders and other teams as needed.

• Brand: Develop brand strategy campaign and essential collateral including value proposition positioning messaging and economic value.
• Country Launches: develop pricing programs distribution channel strategy inventory planning account targeting and segmentation and sales support.
• Evidence: scientific conference planning and execution podium and publication planning and assessment of evidence needs.
• Training Education & Physician Relations: train field force (sales clinical distributors) develop medical education programs drive KOL and advisory board programs.
• Product Development: market and opportunity assessments market research and physician feedback design input for new products active participation in product development team(s) and portfolio prioritization and planning.
• Partner closely with marketing leadership Japan sales cross-functional colleagues (including clinical manufacturing R&D regulatory and finance) senior management and key physicians.
• Monitor of market trends including competition procedural/market growth reimbursement and emerging technologies.
• Other duties as assigned.

• ブランドの確立のためのタスク バリュープロポジションポジショニングメッセージング経済価値などブランド戦略キャンペーン必要不可欠な資料の作成
• カントリーローンチの確立価格設定プログラムの開発流通チャネル戦略在庫計画アカウントターゲティングとセグメンテーション販売サポート
• エビデンスの確立学術会議の計画と実行演題と出版物の計画エビデンスニーズの評価
• トレーニング教育医師との関係構築フィールドフォース営業臨床代理店のトレーニング医学教育プログラムの開発KOLおよびアドバイザリーボードプログラムの推進
• 製品開発市場および機会の評価市場調査医師からのフィードバック新製品のデザインインプット製品開発チームへの積極的な参加ポートフォリオの優先順位付けと計画
• マーケティングリーダー日本の営業部門横断的な同僚クリニカル製造研究開発薬事財務を含むシニアメンバーKOLと緊密に連携する
• 競合手技/市場の成長償還新技術を含む市場動向の監視
• その他指示された業務