Senior Marketing Executive

Kuala Lumpur - Malaysia

Monthly Salary: Not Disclosed

Posted on: 18 hours ago

Vacancies: 1 Vacancy

Department:

Digital Marketing

Job Summary

Responsibilities:

Lead campaign strategy and execution across online and offline channels to drive brand visibility customer acquisition and boost engagement
Oversee and optimise digital marketing efforts including managing ad budgets monitoring ad performance and optimising campaigns to achieve targeted outcomes
Analyse campaign performance and optimise strategies using data-driven insights
Develop creative briefs copywriting (for social media posts ads and emails) and the monthly content calendar
Drive content creation by working with the marketing team to produce engaging on-brand content for ads social platforms and offline marketing materials
Lead partnerships and collaboration initiatives (i.e. KOLs UGC creators and brands) to support acquisition and awareness goals
Provide operational support for Instant Cash Out events and other offline activations by coordinating logistics managing on-ground activities and ensuring a seamless customer experience
Support cross-functional teams and contribute to broader business initiatives

Qualifications :

Requirements:

Min. 2 years of marketing experience ideally in retail e-commerce or consumer-facing brands
Diploma or degree in Marketing Communications Business or a related field
Strong command of the English language both spoken and written. Mandarin is a plus!
Experience with content strategy copywriting and creative development
Strong project management skills with the ability to manage timelines stakeholders and multiple campaigns simultaneously
Hands-on resourceful and able to multitask in a fast-paced retail environment
Comfortable being on camera for content creation and social media
Strong communication and interpersonal skills
Proactive and flexible with a willingness to roll up your sleeves and tackle tasks as business needs evolve
Familiarity with generative AI tools (e.g. ChatGPT Claude) to enhance efficiency in copywriting content ideation and research.
Understanding of AI-driven optimization features within platforms like Meta Ads and Google Ads to maximize campaign results. Experience managing ad budgets and analysing performance metrics

Additional Information :

Hybrid working arrangement - 3 days office / 2 days home
Working Hour - 10am - 6pm Monday to Friday

By proceeding with your application you are adhering to our PDPA case you are interested to know more read about our Candidates Personal Data Privacy Statement.

Remote Work :

Employment Type :

Full-time

Responsibilities:Lead campaign strategy and execution across online and offline channels to drive brand visibility customer acquisition and boost engagementOversee and optimise digital marketing efforts including managing ad budgets monitoring ad performance and optimising campaigns to achieve targe...

Responsibilities:

Lead campaign strategy and execution across online and offline channels to drive brand visibility customer acquisition and boost engagement
Oversee and optimise digital marketing efforts including managing ad budgets monitoring ad performance and optimising campaigns to achieve targeted outcomes
Analyse campaign performance and optimise strategies using data-driven insights
Develop creative briefs copywriting (for social media posts ads and emails) and the monthly content calendar
Drive content creation by working with the marketing team to produce engaging on-brand content for ads social platforms and offline marketing materials
Lead partnerships and collaboration initiatives (i.e. KOLs UGC creators and brands) to support acquisition and awareness goals
Provide operational support for Instant Cash Out events and other offline activations by coordinating logistics managing on-ground activities and ensuring a seamless customer experience
Support cross-functional teams and contribute to broader business initiatives

Qualifications :

Requirements:

Min. 2 years of marketing experience ideally in retail e-commerce or consumer-facing brands
Diploma or degree in Marketing Communications Business or a related field
Strong command of the English language both spoken and written. Mandarin is a plus!
Experience with content strategy copywriting and creative development
Strong project management skills with the ability to manage timelines stakeholders and multiple campaigns simultaneously
Hands-on resourceful and able to multitask in a fast-paced retail environment
Comfortable being on camera for content creation and social media
Strong communication and interpersonal skills
Proactive and flexible with a willingness to roll up your sleeves and tackle tasks as business needs evolve
Familiarity with generative AI tools (e.g. ChatGPT Claude) to enhance efficiency in copywriting content ideation and research.
Understanding of AI-driven optimization features within platforms like Meta Ads and Google Ads to maximize campaign results. Experience managing ad budgets and analysing performance metrics

Additional Information :

Hybrid working arrangement - 3 days office / 2 days home
Working Hour - 10am - 6pm Monday to Friday

By proceeding with your application you are adhering to our PDPA case you are interested to know more read about our Candidates Personal Data Privacy Statement.

Remote Work :

Employment Type :

Full-time

Key Skills

Customer Services
Business Analysis
Business Administration
Business Management
Business Solutions
Communication
Business Operations
Business Sales
Relationship Management
Client Services
Team Player Spirit
Business Analytics
Problem Solving Skills

Apply Now

About Company

Carousell Group

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, C ... View more

View Profile View Profile

AI AutoApply

Apply to 100+ jobs with one click