Sr Manager, Subscription Marketing

Job Summary:

iHerb is a multi-billion dollar global powerhouse in health and wellness that has experienced some of its fastest growth internationally despite being headquartered in the United States. We are masters of global logistics operating in 180 countries including major markets like Saudi Arabia Korea and Japan where we are the #1 brand and a household name.

iHerbs Autoship & Save program offers recurring delivery and discounts for loyal customers delivering convenience savings and predictability to both customers and the less than 2 years since its launch the program already has growth to become a double-digit percentage of iHerbs total orders and revenue. The Sr Manager of Subscription Marketing will drive growth retention and profitability of the Autoship & Save program. This person will lead marketing strategy campaign execution customer lifecycle management and cross-functional coordination to maximize adoption engagement and lifetime value of subscription customers.

Job Expectations:

• Lead development and execution of go-to-market strategies for the Autoship & Save program: acquisition of new subscribers conversion of one-time buyers to subscribers and retention of existing subscribers.
• Lead overall vision of the core product offering and features evolving the program with AI into a more intelligent service.
• Conduct customer surveys and gather insights from end users to improve the experience.
• Partner cross-functionally with product merchandising operations analytics and finance to define target segments offer structures (discounts delivery frequency promotions) and customer experience enhancements.
• Define monitor and analyze subscription-specific KPIs: sign-up rate churn retention average order value (AOV) incremental revenue and lifetime value (LTV).
• Identify the next wave of countries to roll out the service among the 180 countries where iHerb does business and partner with cross-functional teams to execute.
• Partner with creative and content teams to craft compelling messaging visuals and campaigns that highlight the value of Autoship & Save (e.g. convenience savings consistency).
• Coordinate A/B testing and experimentation roadmaps to improve subscription conversion and retention.
• Stay up-to-date with subscription commerce best practices competitive trends and innovations to continuously evolve iHerbs Autoship & Save experience.

Knowledge Skills and Abilities:

• Strong communication skills: listening verbal and written
• Proven cross functional team leader with the ability to effectively interact and present at all levels

including Senior Management and Executive level.

• Must be able to motivate develop and direct teams from across the world
• Highly proficient in web/digital analytics

Experience Requirements:

• 10 years of marketing experience ideally in e-commerce or subscription-based models
• Proven ability to manage customer lifecycle marketing acquisition through retention.
• Strong analytical skills and familiarity with data tools (Excel SQL Tableau/Power BI).
• Experience running and analyzing A/B and multivariate tests.
• Excellent collaboration and communication skills; experience working cross-functionally.
• Comfortable operating in a fast-paced global data-driven environment.
• Experience with direct-to-consumer brands preferred.
• Asana Confluence Jira experience preferred.

Education Requirements:

Bachelors Degree in Marketing or related field preferred or a combination of education and equivalent work experience.

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Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party (Agency) candidates. If you are an Agency please send any requests to be considered as a supplier in our Vendor Management System to . Do not contact iHerb employees directly. If requested to work on a role any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earths best-curated selection of health and wellness products at the best possible value delivered with the most convenient experience.

Were the worlds largest eCommerce platform dedicated to vitamins minerals and supplements and other health and wellness products. For more than 25 years weve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items we ship over 50000 products from over 1800 brands direct to our customers in 180 countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer Empower Our People Be Entrepreneurial & Pivot Quickly
Embrace Diversity & Inclusion Strive for Simplicity

iHerb Benefits
At iHerb we are dedicated to offering programs designed to help our employees and their families stay healthy live well and plan for their financial future. Built on a strong foundation our programs provide options and upgrades with flexibility protection and security in mind. For the comprehensive benefitslist visit our international team members you may be eligible forbenefitsdepending on the country where you are Acquisition Partner/local HR representative will go over thebenefitsyou are eligible for.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.