Director Of Paid Media And Managed Platforms Gdm (Gray Media Group)

About Gray Media:

Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About GDM (Gray Media Group):

Gray Digital Media (GDM) is a full-scale digital agency built inside one of the nations largest media companies. We combine local market insight with enterprise-level technology to deliver integrated performance-driven advertising solutions. Our teams lead strategy execution optimization and reporting across the full digital ecosystem partnering with stations and clients to drive measurable growth. We move fast innovate constantly and are committed to delivering a world-class experience at every stage.

Job Summary/Description:

The Director of Paid Media & Managed Platforms leads GDMs non-programmatic digital channels including Paid Search Paid Social and Managed Platforms (QA SEO and Email). This role manages multiple managers and their teams ensuring campaign accuracy operational excellence and scalable processes. They act as a strategic partner to sales and a counterpart to the Director of Programmatic helping translate complex digital operations into clear client-ready solutions. Exceptional communication skills and experience working with broadcast stations are essential.

Duties/Responsibilities include but are not limited to:

• Lead Paid Search Paid Social and Managed Platforms teams with clear goals workflows and accountability
• Manage and mentor team managers (Search Social Managed Platforms) and their staff
• Oversee QA SEO and Email vendor partnerships to ensure quality and efficiency
• Establish scalable processes for campaign setup delivery and optimization across all non-programmatic channels
• Collaborate closely with the Director of Programmatic while maintaining clear ownership separation
• Translate technical campaign details into sales-friendly communication for stations
• Partner with GDM Strategy and Campaign Support to elevate station guidance and client experience
• Ensure SLAs turnaround times and quality standards are consistently met
• Lead operational improvements documentation and cross-team communication
• Support new product rollouts and enhancements in Paid Search and Paid Social
• Guide teams through complex campaign troubleshooting and performance optimization
• Contribute to forecasting staffing plans and resource modeling
• Maintain a culture of accuracy responsiveness and customer service

Qualifications/Requirements:

• 710 years in digital advertising including Paid Search and Paid Social leadership
• Experience managing large teamsandmanagers
• Strong communication skills with the ability to simplify technical concepts for sales and clients
• Prior experience supporting or working with broadcast stations
• Proven success in creating scalable workflows and improving operational efficiency
• Deep understanding of cross-channel digital media and QA processes
• Ability to balance operational rigor with a client-centric sales-minded approach
• Experience managing vendor relationships (SEO Email QA partners)
• Strong analytical organizational and prioritization skills
• Ability to work collaboratively with parallel leaders (e.g. Director of Programmatic)

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

GDM-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Required Experience:

Director