Senior Manager, Strategic Initiatives
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 110000 - 160000
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Description:
About the Role
The Senior Manager Strategic Initiatives supports the development of new revenue-generating initiatives across WSJ as well as efforts to instill an integrated marketing strategy to the user funnel. This role works closely with the Director WSJ Marketing & Subscription Strategy to shape business cases and ensure alignment across stakeholders as new strategic initiatives move from idea to reality.
You Will:
- Support early-stage ideation and prioritization of new subscription verticals product extensions and marketplace concepts.
- Collaborate with Consumer Insights to gather and synthesize research that informs business opportunity assessment.
- Conduct light market scans competitor analysis and audience profiling to support decision-making.
- Help build initial business cases for new concepts including audience sizing value proposition framing and KPI definition.
- Assist in coordinating pilot launches in partnership with Product Editorial and Marketing teams.
- Liaise with cross functional teams to ensure requirements are captured and deliverables are met.
- Help prepare materials for leadership presentations roadmap reviews and go/no-go decision points.
- Support cross-functional development and implementation of integrated marketing strategies in partnership with Manager Go-to-Market
- Develop and maintain structured documentation for each initiative including briefs tracking templates and recaps.
- Contribute to the development of playbooks and repeatable workflows for innovation testing and scaling.
You Have:
- 10 years of experience in business strategy product support or consumer insights.
- Strong organizational skills and ability to manage multiple workstreams.
- Comfortable working cross-functionally and communicating across disciplines.
- Analytical mindset with curiosity about new business models and product opportunities.
- Confident writer and presenter who can synthesize inputs into concise outputs.
- Experience in subscriptions consumer media or digital products a plus.
Our Benefits
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Medical Dental and Vision Insurance Plans
- Education Benefits
- Paid Maternity and Paternity Leave
- Family Care Benefits
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
Business Area:
Dow Jones - MarketingJob Category:
Marketing & Product ManagementUnion Status:
Non-Union rolePay Range: $110000 - $160000We recognize that attracting the best talent is key to our strategy and success as a company. As a result we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect and we tailor our offers within the range based on the selected candidates experience industry knowledge location technical and communication skills and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract engage and motivate talented people to do their best work. Similarly to salary for bonus eligible roles targets are set based on a variety of factors including competitive market practice.For benefits eligible roles in addition to cash compensation the company provides a comprehensive and highly competitive benefits package with a variety of physical health retirement and savings caregiving emotional wellbeing transportation and other benefits including elective benefits employees may select to best fit the needs and personal situations of our diverse workforce..Required Experience:
Senior Manager
Key Skills
- Bidding
- Crane
- Finance Management
- Accountancy
- Avionics
- Blackberry
About Company
Dow Jones is the definitive source of premium business news, data and intelligence that moves markets and minds. Dow Jones helps you cut through the noise and act with clarity. Whether you're navigating risk, seizing market opportunity, or staying ahead of global events, Dow Jones giv ... View more
