Growth Marketing Associate
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
Marham is Pakistans leading digital healthcare platform connecting patients with doctors hospitals online consultations and health services. With 10M monthly users across app and web our mission is to make healthcare accessible trusted and easy for every Pakistanionline or offline.
Role Overview
We are looking for a data-driven Growth Marketing Associate who will help accelerate Marham App adoption engagement retention and revenue through paid organic and lifecycle marketing initiatives. This role requires strong analytical thinking creativity structured experimentation and cross-functional collaboration with squads (Traffic Socials etc).
Key Responsibilities
Build and execute app-focused user acquisition campaigns across Google App Campaigns Meta TikTok OEM channels and app stores.
Optimize ROAS CPI CPM CPA and retention-driven installs.
Coordinate creatives landing screens and onboarding flows to improve install-to-booking conversion.
App Store Optimization (ASO)
Continuously optimize app store titles keywords screenshots reviews and metadata to improve organic installs.
Work with design & brand teams to refresh store assets based on experiment learnings.
Analytics & Experimentation
Conduct funnel analysis across impression install signup booking repeat.
Set up and monitor growth experiments (ad copies segmentation onboarding messaging push campaigns).
Work on attribution and channel incrementality via Firebase GA4 Adjust/Appsflyer/MoEngage (depending on stack).
Lifecycle & CRM
Create campaigns to improve booking frequency: push notifications in-app messages SMS email (depending on category).
Build automated journeys for new users churned users frequent bookers city-wise and specialty-wise funnels.
Cross-functional Collaboration
Work closely with squads (Traffic Socials Recovery Showedup etc.)
Coordinate with Product team to share insights on onboarding conversion flows and retention features.
Requirements
Must-Haves
0.52 years of experience in Growth App Marketing Performance Marketing Digital Marketing or Analytics.
Strong understanding of mobile app funnels attribution data analytics.
Hands-on experience with analytics tools (Firebase GA4 Mixpanel MoEngage GSC Adjust Appsflyer).
Skilled in A/B testing segmentation campaign planning and reporting.
Proficiency in Excel/Google Sheets for KPIs and dashboards.
Bonus Points
Experience running performance campaigns on Meta & Google App Campaigns.
Basic knowledge of SQL Looker Studio or Data Studio reporting.
Strong communication skills and an ownership mindset.
Healthcare or marketplace experience is a plus.
KPIs You Will Own
Growth & Acquisition
App Installs (Organic Paid)
Cost per Install (CPI) & Cost per Booking (CPB)
Conversion Rate: Install Signup Booking
Retention & Engagement
Repeat booking rate
Active users (DAU/MAU)
Push engagement & Lifecycle ROI
Benefits
Opportunity to impact 10M users improving healthcare in Pakistan.
Work with top growth product and analytics teams in a fast-moving tech environment.
Competitive salary performance incentives.
Learning budget for growth marketing certifications workshops and tools.
High ownership flexible experimentation and direct access to leadership.
Company Industry
IT Services and IT Consulting
Key Skills
- Digital Marketing
- Marketing
- MailChimp
- Business Management
- Constant Contact
- HubSpot
- Responsys
- Email Marketing
- Adobe Photoshop
- Social Media Management
- Copywriting
- Adobe Indesign
