Director, Channel Analytics and Strategy

Job Description

The Director of Channel Strategy and Analytics Engineering will lead the design execution and optimization of our go-to-market channel strategy while building the data infrastructure that enables smarter faster decisions across the marketing and sales organization. This leader will identify the most impactful growth opportunities establish clear performance measurement frameworks and develop scalable analytics systems that give executives and teams real-time visibility into ROI and channel performance. The ideal candidate will combine strategic thinking deep technical understanding and strong business partnership skills to ensure resources are directed toward the highest-value initiatives and that our channel investments deliver measurable business impact.

Key Responsibilities

• Lead the development of a global channel strategy including performance analysis channel prioritization and investment recommendations to maximize marketing and sales ROI.

• Oversee the design and implementation of analytics infrastructure including data pipelines integrations and business intelligence tools that provide consistent reliable insights into marketing performance.

• Partner closely with Marketing Sales and Finance leaders to align analytics outputs with strategic business goals ensuring data-driven decisions that accelerate growth.

• Translate complex data into actionable insights and compelling narratives that inform executive decision-making and influence strategy.

• Establish and maintain channel performance dashboards and reports that provide clarity and focus on key metrics enabling teams to act quickly and effectively.

#LI-WO1

• Foster a culture of continuous improvement and accountability across the analytics function ensuring deliverables meet high standards of quality simplicity and impact.

• Act as a strategic advisor to senior stakeholders proactively identifying business challenges opportunity areas and actions to improve channel efficiency and pipeline growth.

• Build and mentor a high-performing team of analysts and engineers focused on excellence innovation and learning from experimentation.

• Partner with data marketing operations and go-to-market teams to ensure alignment on data definitions measurement frameworks and processes for evaluating marketing effectiveness.

Required Qualifications

• 912 years of experience in a marketing analytics channel strategy or data engineering leadership role ideally within a large-scale B2B technology organization.

• Proven ability to develop and execute channel strategies that drive measurable business impact.

• Hands-on experience building scalable analytics and data infrastructure including familiarity with modern data stacks BI tools (Tableau Power BI Looker) and data pipeline technologies.

• Strong business acumen with the ability to connect analytics to financial and growth outcomes.

• Exceptional communication and storytelling skills with the ability to translate complex insights into clear persuasive narratives for executive audiences.

• Demonstrated success as a cross-functional leader and trusted business partner.

• Experience managing and developing high-performing teams in dynamic fast-paced environments.

Preferred Qualifications

• Experience leading marketing analytics or channel operations teams within a global enterprise or high-growth business.

• Familiarity with cloud-based data platforms (Snowflake BigQuery Azure Data Warehouse) and modern ETL tools.

• MBA or advanced degree in business analytics engineering data science or a related field.

What We Value

We value leaders who take ownership of outcomes rather than activities are focused on impact over volume and bring clarity and simplicity to complex problems. This role is suited for someone who thrives on building strong partnerships with business leaders values continuous improvement and drives decisions that propel the company forward.

Hybrid: In this role our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection collaboration learning and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working enables us to purposefully come together in person at one of our many Zendesk offices around the world to connect collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

As part of our commitment to fairness and transparency we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position in accordance with Company guidelines and applicable law.

Zendesk is an equal opportunity employer and were proud of our ongoing efforts to foster global diversity equity & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race color religion national origin age sex gender gender identity gender expression sexual orientation marital status medical condition ancestry disability military or veteran status or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application complete any pre-employment testing or otherwise participate in the employee selection process please send an e-mail to with your specific accommodation request.