Head Marketing

1. Marketing Strategy & Leadership:

• Lead and develop the overall marketing strategy for Ethos aligning with business objectives and sales targets.

• Manage a team of 30 professionals across digital marketing Content & Photography Marcom PR and events.

• Work closely with luxury brands represented by Ethos to develop customized marketing initiatives aimed at driving sales.

• Lead both short-term and long-term brand-building efforts with a focus on positioning Ethos as the leading luxury watch retailer in India.

• Track luxury market trends and consumer behaviour to adjust strategies and stay competitive in the evolving landscape.

1. Digital Marketing & Omni-Channel Development:

• Oversee the development and execution of the online-to-offline marketing strategy generating leads through digital platforms (Meta Google email marketing etc.) and driving them to physical stores through effective customer engagement.

• Build and enhance our omni-channel model ensuring seamless communication between online lead generation concierge services and in-store fulfilment.

• Develop data-driven marketing strategies utilizing analytics and customer insights to optimize marketing performance.

1. Marketing Technology (MarTech) Stack Setup:

• Own the setup integration and optimization of the marketing technology stack including CRM tools email marketing systems digital advertising platforms and other relevant tools.

• Ensure the alignment of marketing technology with lead generation customer segmentation and sales tracking initiatives.

• Work with external vendors and technology companies to implement and manage MarTech systems that align with business objectives.

4. Branding & Luxury Communication:

• Ensure all marketing and communication efforts represent Ethos as a premium luxury brand. Develop and maintain the brand’s voice and positioning ensuring it aligns with the ethos of the luxury brands we represent.

• Collaborate with creative teams to develop high-quality marketing materials ensuring consistency in visual and verbal brand identity.

• Distinguish between luxury communication strategies versus mass-market approaches ensuring a refined and sophisticated presentation across all channels.

5. Event PR and Partnership Management:

• Oversee the planning and execution of luxury events and brand collaborations ensuring alignment with the Ethos brand and its partners.

• Develop strong relationships with media influencers and brand partners to increase visibility and brand presence.

• Manage PR strategies to strengthen Ethos’ positioning as a luxury retailer within India and internationally.

6. Sales Alignment & Cross-Department Collaboration:

• Work closely with sales teams and internal stakeholders to ensure that marketing initiatives are driving measurable business outcomes including lead generation customer conversion and revenue growth.

• Collaborate cross-departmentally to ensure alignment of goals and strategies across various functions ensuring smooth execution of initiatives.

• Develop reporting and analytics tools to track the effectiveness of marketing campaigns and provide actionable insights to the leadership team.