Job Classification:

Prudential Financial (NYSE: PRU) a global leader in financial services for over 150 years is committed to helping individuals and institutions grow and protect their wealth. We offer a broad range of financial products and services including life insurance retirement solutions and investment management. With over $1.6 trillion in assets under management and a presence in more than 20 countries Prudential empowers customers worldwide to achieve financial security.

The Business
Prudentials Brand & Marketing organization is at the forefront of driving growth deepening customer relationships and delivering experiences that reflect our purpose and values. Within Brand & Marketing the Growth & Channel Activation team is focused on delivering impactful marketing strategies and experiences across channels that drive measurable business outcomes.

The Role
We are seeking a Lead Business Analyst to support the strategic vision and execution of one of the companys most visible and critical digital properties. This role partners closely with the Director Product Owner for and plays a pivotal role in translating business needs into actionable user stories and requirements that drive digital transformation and customer-centric experiences.

Operating within a SAFe Agile framework the Lead Business Analyst will collaborate with cross-functional teamsincluding UX web & content strategy analytics technology and business stakeholdersto ensure that digital solutions are practical scalable and aligned with business objectives. This role is instrumental in shaping the end-to-end web experience identifying opportunities for improvement and supporting the delivery of capabilities that enhance customer acquisition engagement and support.

This is a hybrid role based in Newark NJ with onsite work expected 3 days per week.

What you can expect:

• Lead requirements gathering through interviews workshops surveys and analysis of business processes and systems.
• Translate business needs into clear concise and actionable user stories functional specifications and acceptance criteria.
• Manage changes to requirements throughout the product lifecycle ensuring transparency and alignment.
• Create documentation to support solution design and stakeholder alignment.
• Partner with the Product Owner to manage and prioritize the product backlog ensuring high-value items are addressed first.
• Coordinate with cross-functional teams to support the implementation of new web platform capabilities and feature enhancements to ensure they are production-ready.
• Coordinate requests for analytics tagging ADA defect remediation and content authoring ensuring timely execution and alignment with platform standards.
• Support recurring production releases including end-to-end testing and user acceptance testing (UAT).
• Support the exploration and implementation of AI-driven features to enhance personalization customer support and operational efficiency.
• Define and track key performance indicators (KPIs) to measure success and inform future iterations.
• Provide documentation to ensure successful adoption and operational support of web platform capabilities

What Youll Need to Succeed:

• 68 years of experience in business analysis preferably within digital product teams and Agile environments.
• Proven ability to write and manage user stories and acceptance criteria in collaboration with Product Owners and Scrum teams.
• Strong understanding of SAFe Agile methodologies and experience working in cross-functional teams.
• Experience supporting large-scale web platforms and CMS-enabled digital experiences (e.g. Adobe Experience Manager).
• Familiarity with coordinating tagging accessibility and content workflows across digital teams.
• Excellent analytical and problem-solving skills with a customer-centric mindset.
• Strong communication and stakeholder management skills with the ability to influence and drive alignment across teams.
• Familiarity with tools such as Miro Figma Jira Confluence and Adobe Analytics is a plus.
• Passion for digital innovation continuous improvement and delivering exceptional customer experiences.

What we offer you:

• Market competitive base salaries with a yearly bonus potential at every level.

• Medical dental vision life insurance disability insurance Paid Time Off (PTO) and leave of absences such as parental and military leave.

• 401(k) plan with company match (up to 4%).

• Company-funded pension plan.

• Wellness Programs including up to $1600 a year for reimbursement of items purchased to support personal wellbeing needs.

• Work/Life Resources to help support topics such as parenting housing senior care finances pets legal matters education emotional and mental health and career development.

• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.

• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period) after one year of service.

Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program whereby an award if any depends on various factors including without limitation individual and organizational performance. To find out more about our Total Rewards package visit Work Life Balance Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.