Marketing Specialist
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Job Summary
What you will do:
As a Marketing Specialist will play a key role in executing and optimizing user acquisition strategies to drive growth for . This role requires a hands-on analytical marketer with a strong understanding of digital performance channels and audience behavior. The ideal candidate will support the planning execution and analysis of multi-channel marketing campaigns working closely with internal teams and external partners to maximize customer acquisition efforts.
Your Squad:
Our team is all about good vibes and working together like a tight-knit crew. We create a warm and inclusive environment where everyone feels welcome. So if youve excelled in executing and optimizing user acquisition strategies to drive growth we want you on our team! Were big on collaboration celebrating wins and helping each other grow.
Our Story:
We are a well-established tech startup we pride ourselves on being early adopters progressive in our approach and adaptable to the ever-changing technology landscape. Our core focus is in the online gaming space building well-designed casino games and sportsbooks.
Main Duties and Responsibilities:
- Develop and execute user acquisition campaigns across digital channels such as paid media affiliates influencers and partnerships.
- Monitor and analyze campaign performance providing actionable insights and recommendations for continuous improvement.
- Collaborate with internal teams and third-party vendors to ensure timely and effective campaign execution.
- Conduct market research to identify new opportunities and trends within the iGaming and sportsbook industry.
- Assist in the optimization of marketing funnels to increase conversion rates and reduce acquisition costs.
- Track and report on key acquisition metrics (CPI CPA LTV ROI) and adjust strategies accordingly.
- Foster a culture of continuous improvement collaboration and accountability within the team.
- Establish and maintain quality assurance processes to ensure the highest standards in marketing deliverables.
- Collaborate with creative content and digital teams to ensure consistency and alignment with brand guidelines.
- Identify and implement cost-saving initiatives across the marketing function without compromising quality or effectiveness.
- Work closely with finance and procurement to manage budgets forecasts and vendor relationships.
- Oversee the planning and execution of all marketing events ensuring they align with strategic objectives and brand messaging.
- Coordinate with internal and external stakeholders to ensure seamless event delivery and exceptional attendee experiences.
- Streamline processes and improve operational efficiencies across all marketing activity.
Requirements:
- 2 years of experience in performance marketing preferably in iGaming fintech or other high-growth digital industries.
- Proven knowledge of digital acquisition channels (Google Ads Meta programmatic etc.).
- Strong analytical skills and familiarity with tools such as Google Analytics Looker or similar platforms.
- Excellent communication skills and ability to manage multiple projects simultaneously.
- Self-starter with a proactive mindset and strong attention to detail.
- Fluent in Spanish and proficient in English.
Benefits:
Some of the perks of working for us:
- Snacks at the office
- Welcome and Birthday Lunch.
- English Classesand we have many many more initiatives!
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
At Easygo, we pride ourselves in building smart, industry leading entertainment products online. Learn more about our games, apps & career opportunities.
