Associate Director, Paid Search

Bengaluru - India

Monthly Salary: Not Disclosed

Posted on: 15 hours ago

Vacancies: 1 Vacancy

Job Summary

About Us

GALE is a creative media consultancy that brings business insights to brand storytelling and activates it across every channel. With expertise in business strategy media CRM addressable and integrated brand communications performance marketing and technology GALE creates marketing systems and communications that grow businesses. GALE delivers strong outcomes for its partners in automotive QSR retail gaming entertainment telecom and more. Founded in 2014 the agency currently has offices in New York Singapore Toronto Austin Los Angeles Denver Kansas City London Bengaluru and Detroit.

Some Brands We Work With: Chipotle Hard Rock Got Milk Pella H&R Block BMO Goldman Santander Burts Bees NBA Hertz. If youre driven by a passion to build something great a desire to innovate and a commitment to achieve excellence in your craft GALE is a great place for you.

What You Will Be Doing

At GALE Partners the Paid Search Campaign Manager executes Search Campaigns and has a strong hand in the strategic approach for search campaigns. The goal of the role is to continue to execute paid search campaigns and provide Search Engine Marketing the ability to analyze draw and develop recommendations. Set and manage expectations of client(s) and internal teams Manage subset of Search team across multiple client(s) establishing/refining processes for creating implementing tracking analyzing and optimizing Paid Search campaigns in Google Bing and other search engines Manage and mentor more junior Search resources ensuring the timely delivery of high-quality efficient campaigns and their continuing development as professionals Manage daily relationships with key search engine representatives Ensure the smooth launch of campaigns and the continual improvement of performance; overseeing optimization and devising a structured test & learn strategy Use your knowledge and passion for digital to develop thought pieces on trending topics that can be used to build the awareness of the agency (and you) within the market.

Who You Are

10 years experience directly related to Search Engine Marketing (Google Bing etc.) with a focus on direct response campaigns (CPA ROI ROAS.)

Experience with Google Ads Bing Ads SearchAds360 (DoubleClick) etc.

Strong analytical skills with the ability to analyze raw data draw conclusions and develop actionable recommendations. Advanced in keyword analysis campaign structure SEM strategy and writing of ad copy. Advanced Excel skills Strong interpersonal and verbal communication skills as well as the ability to articulate data clearly and effectively in person and in writing

Ability to train and manage individuals at multiple levels from entry to manager level

Required Experience:

Director

About UsGALE is a creative media consultancy that brings business insights to brand storytelling and activates it across every channel. With expertise in business strategy media CRM addressable and integrated brand communications performance marketing and technology GALE creates marketing systems an...