COO, Marketing

Were rethinking how marketing runs faster simpler smarter. The COO Marketing makes that happen.

Youll lead the business of marketing: bringing structure where theres complexity focus where theres noise and follow-through where it matters most. Youll partner with the CMO and the leadership team to connect strategy to execution run the operating model and deliver results that move the business forward.

This is a senior leadership role built for someone who thrives on clarity scale and performance.

What Youll Do:

• Run the business of marketing. Own the operating model planning rhythm and performance systems that connect strategy to execution and execution to results.
• Lead the Office of the CMO. Build and run the strategic hub that keeps the marketing leadership team aligned focused and moving in sync with the business.
• Drive focus and accountability. Turn company goals into clear marketing priorities budgets and metrics tied directly to pipeline and revenue. Simplify operations so the organization moves faster and delivers more.
• Accelerate transformation. Build the frameworks processes and governance that make marketing sharper more agile and more accountable. Lead change management and skill-building across the function.
• Lead the Marketing AI Center of Excellence. Drive AI adoption governance and innovation across strategy content and execution at scale.
• Own buying group strategy and execution. Partner across Sales Finance and IT to define how ServiceNow engages and measures enterprise buying groups and operationalize it.
• Oversee major initiatives end to end. Lead program management for key priorities setting ownership maintaining momentum and ensuring measurable outcomes.
• Lead M&A integration for Marketing. Prepare and execute seamless integrations across teams and customer touchpoints.
• Connect the functions. Align brand product growth and field teams so effort and investment match impact. Work across Finance Sales Product and HR to simplify collaboration and keep operations clean.
• Represent Marketing across the enterprise. Be the voice of marketing in company forums from Workforce Planning to AI Value Steering ensuring alignment on priorities resources and business impact.
• Lead at scale. Build develop and inspire a high-performing organization that runs marketing like a world-class business.

Qualifications :

What You Bring:

• 15 years leading marketing operations strategy or transformation in global matrixed organizations.
• A proven operator someone who scales complex systems with clarity speed and discipline.
• Deep experience in planning budgeting performance management and marketing ROI.
• A track record of leading transformation simplifying the complex modernizing processes and driving accountability.
• Experience leading senior teams across operations planning and emerging capabilities like AI. 
• Strong communication and influencing skills with the ability to lead confidently in any room.
• A calm steady leadership style that brings focus and forward motion.

What Success Looks Like:

• Marketing runs with precision discipline and intent.
• The Office of the CMO is the center of clarity and alignment.
• Strategy programs and buying group execution are fully connected to business outcomes.
• The CMO and leadership team operate at full altitude because the engine runs right.
• The organization moves faster works smarter and delivers results that show up in the business.

For positions in this location we offer a base pay of $278700 - $473800 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

Yes

Employment Type :

Full-time