CRM Manager
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Job Location:
Daily Salary:
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
Our client a fashion retailer is undergoing major transformations in its CRM processes to strengthen its customer relationship strategy.
They are now looking for a CRM Manager (Web & Retail) to oversee all customer communication.
Your mission: drive customer engagement increase loyalty and grow customer lifetime value through a seamless omnichannel CRM strategy.
MISSIONS
Plan and execute CRM campaigns (build the marketing calendar write creative briefs oversee campaign execution ensure database quality and guarantee consistency across channels)
Analyze and optimize performance (track KPIs monitor results run A/B tests and recommend improvements)
Coordinate internal and external stakeholders including agency management
Manage and enhance the loyalty program
PROFILE
Masters degree (Marketing Digital Business or equivalent)
23 years experience in CRM loyalty or marketing automation ideally within retail fashion beauty or luxury
Strong command of Klaviyo is a strong asset
Excellent analytical and segmentation skills with a data-driven mindset
Customer-centric approach with solid commercial awareness
Excellent writing skills and aesthetic sensitivity aligned with a premium brand universe
Fluent in English and Italian
Soft Skills
Highly organized and detail-oriented
Team player with strong collaboration capabilities
Analytical and performance-driven
Strong interest in fashion femininity and the brands identity
MORE
Start: Mid-January
Duration: 4 months full-time
Location: Bergamo
Key Skills
- Junit
- Customer Service
- Freelancing
- Industrial Safety
- ACCA
- Arbitration
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