Manager, Brand Marketing
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Job Location:
Monthly Salary:
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Job Summary
As Manager Brand Marketing you will lead the development and execution of integrated brand and marketing campaigns that bring Manulifes brand proposition to life. This includes end-to-end management of brand campaigns proposition campaigns and local activations across Hong Kong and Macau targeting both domestic and MCV customers. You will collaborate closely with cross-functional teams and distribution partners to ensure seamless delivery across multiple touchpoints driving engagement influence and measurable business impact. This position is ideal for an experienced marketer with solid knowledge of the financial industry a passion for storytelling and a data-driven approach to decision-making.
Position Responsibilities
Lead planning and execution of integrated brand and proposition campaignsacross digital social and offline channels ensuring alignment with Manulifes strategy and business objectives.
Own end-to-end campaign management including creative development stakeholder alignment approvals and performance tracking.
Manage events sponsorships and local activations for Hong Kong and Macau tailoring initiatives to market needs and ensuring seamless execution.
Collaborate with business units and internal teamsto maximize campaign influence with an integrated marketing approach and achieve business benefits.
Develop compelling contentfor platforms including WeChat XHS and other social channels maintaining consistency in messaging and brand voice.
Monitor and analyze campaign performance providing actionable insights and recommendations to optimize future strategies.
Drive cross-functional collaborationwith Growth Marketing Customer Engagement Product Propositions Legal & Compliance and other teams.
Identify opportunities to enhance campaign delivery and stakeholder experiencethrough structured problem-solving and continuous improvement.
Required Qualifications
8 years of experiencein marketing brand management or communications withsolid experience in insurance or financial services.
Proven track record inend-to-end campaign management including large-scale brand and proposition campaigns.
Strong understanding of themedia landscape for both Hong Kong and Macau as well as marketing and sales funnels.
Creative thinking with attention to detail and a strong sense of brand aesthetics.
Proactive collaborative and solution-oriented approach with resilience and adaptability in a fast-paced environment.
Expertise incontent development and campaign executionacross digital and social platforms.
Analytical mindset with the ability to interpret performance data and translate insights into actionable strategies.
When you join our team:
- Well empower you to learn and grow the career you want.
- Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.
- As part of our global team well support you in shaping the future you want to see.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer
At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .
Working Arrangement
Required Experience:
Manager
Key Skills
- Business Development
- Graphic Design
- Communication Strategies
- CRM
- Online
- Market Research
- Project Management
- SEO
- Content Marketing
- ROI
- Creative concepts
- Actionable Insights
- KPI
- Analytics
About Company
Manulife is a leading financial services group. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions.
