Marketing Manager

Job Description

Role Title:Group Marketing Manager

Client Summary:Our client is a dynamic and diversified group of companies specializing in providing value-add solutions within the sectional title sector and beyond. They are driven by innovation and a commitment to delivering exceptional service across multiple brands. This is an exciting opportunity to shape the marketing strategy for a growing organization with a significant market presence.

Job Description:Are you a strategic marketing leader with a passion for driving growth and building strong brands Our client is seeking a talented Group Marketing Manager to spearhead their marketing efforts across a portfolio of diverse businesses. This is a pivotal role where you will have the autonomy to develop and execute a comprehensive marketing strategy blending performance-driven initiatives with impactful brand building. Youll be instrumental in enhancing their digital presence refining product marketing and ensuring consistent brand messaging across all divisions. If you thrive in a fast-paced multi-brand environment and are eager to make a tangible impact this opportunity offers significant professional growth and the chance to lead marketing initiatives for a thriving group.

Responsibilities:

• Develop and implement a group-wide marketing strategy that aligns with business objectives and drives measurable results.
• Lead the execution of performance marketing campaigns across digital and traditional channels focusing on lead generation and conversion optimization.
• Oversee and optimize paid media platforms (Google Ads Meta Ads SEM) to maximize ROI and guide marketing spend.
• Define compelling value propositions for the groups product suite and manage a product marketing calendar.
• Enhance the groups digital presence through website management SEO social media engagement and email marketing.
• Maintain and evolve brand identity ensuring consistent tone messaging and corporate communications across all entities.
• Manage the groups annual marketing budget tracking spend against performance and providing insightful reports to leadership.
• Cultivate strong relationships with sales teams to improve lead-to-sale conversion rates.
• Identify and manage strategic involvement in industry events sponsorships and CSR initiatives.
• Manage and mentor a Marketing Co-ordinator fostering a high-performing marketing team.

Requirements:

Must-Haves:

• Minimum 5-10 years of progressive marketing experience preferably within a multi-brand or group structure.
• Proven track record in both growth/performance marketing and traditional brand marketing with demonstrable ROI.
• Strong analytical capabilities with the ability to translate data into actionable marketing strategies.
• Proficiency in Google Ads Meta Ads Google Analytics SEO tools and CRM systems.
• Excellent content creation copywriting and creative direction skills.
• Demonstrated success in project management stakeholder engagement and cross-functional coordination.
• Ability to manage multiple brands simultaneously and work independently.
• A baseline level of financial acumen to produce accurate and credible content.
• Comfort operating at a senior level with accountability for group-wide marketing strategy.

Nice-to-Haves:

• Degree in Marketing or a related field.
• Experience with marketing automation platforms.