Marketing Manager – Digital & E-commerce
Share
Job Location:
Monthly Salary:
Experience Required:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
What youll deliver (outputs that matter)
- Increase online revenue and conversion through improved customer journeys landing pages and campaign execution
- Drive customer acquisition and retention through targeted digital marketing and lifecycle communication
- Plan and execute integrated campaigns across paid media social web email and on-the-ground activations where relevant
- Improve the quality and performance of leads and online sign-ups through continual testing and optimisation
- Build a simple repeatable reporting rhythm that shows ROI channel performance and campaign impact clearly to stakeholders
- Strengthen brand consistency across all customer touchpoints while keeping messaging commercially relevant
- Maintain reliable delivery across a busy marketing calendar working across teams and partners to get work shipped on time
- Own the marketing plan for consumer and SME audiences and translate commercial strategy into channel plans and campaign roadmaps
- Manage website and e-commerce performance with a strong focus on UX conversion rate optimisation and customer journey improvements
- Oversee email marketing and customer communication journeys including segmentation automation and performance tracking
- Collaborate with product sales tech and customer teams to keep campaigns aligned to real customer needs and business priorities
- Manage budgets agency/supplier coordination and campaign prioritisation to ensure spend is linked to outcomes
- Lead and coach a small marketing team balancing strategy with hands-on execution
Requirements
- 5 years marketing experience in a consumer-facing environment
- Proven track record in digital marketing and e-commerce (online conversion growth campaigns lifecycle marketing)
- Strong campaign management capability across multiple channels with a bias for action and delivery
- Comfortable working in fast-paced agile environments with multiple stakeholders
- Confident communicator who can work across all levels of a business and simplify complex information
- GA4 or similar analytics
- WordPress WooCommerce or similar CMS/e-commerce platforms
- CRM and email platforms such as Everlytic Zohoor equivalent
- Project tools such as Asana Monday or similar
Benefits
Required Skills:
What you bring 5 years marketing experience in a consumer-facing environment Proven track record in digital marketing and e-commerce (online conversion growth campaigns lifecycle marketing) Strong campaign management capability across multiple channels with a bias for action and delivery Comfortable working in fast-paced agile environments with multiple stakeholders Confident communicator who can work across all levels of a business and simplify complex information Tools and platforms (not all required) GA4 or similar analytics WordPress WooCommerce or similar CMS/e-commerce platforms CRM and email platforms such as Everlytic Zohoor equivalent Project tools such as Asana Monday or similar
Required Education:
Degree
Company Industry
IT Services and IT Consulting
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Growing Experience
- Conversion Optimization
- Google AdWords
- Hybris
- Magento
- Account Management
- SEO
- E-Commerce
- Analytics
