Sr. Director, Global Brand Equity & Portfolio Architecture

Position Title: Sr. Director Global Brand Equity & Portfolio Architecture

Position Type: Regular - Full-Time

Requisition ID:39447

In every role McCainers are ambitious curious and passionate about creating exceptional work experiences - together. With a customer-first mindset we make doing business with McCain easy.

About the role.

Reporting to the VP Global Marketing the Sr. Director Global Brand Equity & Portfolio Architecture is accountable for defining building and embedding McCains brand equity and portfolio strategy globally ensuring every market and category consistently reflects the brands purpose positioning and values. This role will set the brand equity guidelines and KPIs for all of McCain providing the framework for how the brand shows up in every touchpoint from product innovation to content creation to sponsorships and experiential marketing.

The Sr. Director will lead a small diverse team with direct reports in different countries the role partners closely with regional marketing leaders Sustainability and External Affairs to adapt global strategies to local contexts while ensuring a consistent compelling global brand presence.

What youll be doing.

• Set and steward global brand equity guidelines for all of McCain defining brand purpose positioning and visual/verbal identity to ensure consistency across categories regions and consumer touchpoints.

• Lead global portfolio architecture developing and maintaining the framework for brand hierarchy sub-brand roles and innovation/renovation alignment across the portfolio.

• Establish a comms strategy for the McCain brand globally that levearages best practice for equity sustainability and product communication balancing experiential and a partnership approach to deliver long-term equity and ROI.

• Integrate regenerative agriculture storytelling into McCains brand narratives in partnership with Sustainability and External Affairs ensuring messages are authentic relevant and resonate with consumers.

• Drive a shift toward content creation building a scalable global approach to creating curating and sharing brand assets that enable regional teams to deliver high-impact on-brand campaigns.

• Partner with regional marketing leaders to enable local execution of global brand and portfolio strategies ensuring adaptation for market realities without compromising brand integrity.

• Leverage consumer insights category trends and competitive intelligence to inform brand positioning portfolio priorities and content strategy.

• Lead global brand governance establishing standards tools and processes that guide decision-making on brand and portfolio matters across the business.

• Collaborate cross-functionally with R&D Consumer Insights Digital Technology Sustainability and External Affairs to ensure brand and portfolio strategies are embedded in business planning and activation.

• Lead coach and develop a high-performing global team fostering collaboration across geographies building marketing capability and encouraging innovation in brand building.

Scope Influence Impact:

• Scope: Global leadership for McCains brand equity and portfolio architecture across all markets and categories with responsibility for setting and maintaining the brands global identity. Leads a geographically dispersed team and partners closely with regional and functional leaders.
• Influence: Shapes McCains consumer-facing brand presence worldwide influencing innovation marketing investment and creative direction. Works directly with Regional Presidents marketing leaders and functional partners to align on global brand priorities.
• Impact: Builds long-term brand value as measured by KPIs and ROI by ensuring consistency clarity and relevance in McCains portfolio and brand expression. Supports business growth by enabling regions to execute effectively against global brand strategies.

What youll need to be successful.

• Bachelors degree in Marketing Business Administration or related field; MBA preferred.
• 15 years of marketing experience with significant brand strategy and portfolio management expertise in a global or regional role.
• Proven track record of building and sustaining strong consumer brands across diverse markets and categories.
• Deep expertise in brand architecture equity building and brand governance.
• Experience integrating sustainability storytelling into brand positioning.
• Strong commercial acumen with the ability to link brand strategy to business performance.
• Excellent influencing skills and ability to work across cultures and geographies in a matrixed organization.
• Experience managing and developing geographically dispersed teams.

About McCain.

Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.

Leadership principles.

At McCain our leadership principles guide how we engage with customers collaborate as a team and achieve success. We focus on understanding customer needs driving innovation empowering people and taking ownership to clear obstacles and deliver results.

The McCain experience.

We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust empowering us to bring out the best in one another. Here youll find opportunities to learn grow and thrive. Join us and experience why were better together.

Compensation Package:$146200.00 - $195000.00 . USD annually Bonus eligibility Long-term incentive eligibility

The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience skill set education and training and other organizational needs.

Benefits: At McCain were on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do every day. We understand and appreciate that each persons needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical dental vision prescription drug) retirement savings benefits and leave support including medical family and bereavement. Well-being programsinclude vacation and holidays company-supported volunteering time and mental health resources. Coverages are aligned with country provincial and state governing plans and can vary by work level location and nature of the role. Additional benefit detail available during the application process.

Your well-being matters to us and were here to provide you with the necessary resourcesto support you in being your best self at work and at home.

McCain Foods is an equal opportunity employer. As a global family-owned company we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity resilience and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race religion color national origin sex age veteran status disability or any other protected characteristic under applicable law.

McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms) please let us knowand we will work with you to find appropriate solutions.

Your privacy is important to us. By submitting personal data or information to us you agree that this will be handled in accordance with McCains Global Privacy Policyand Global Employee Privacy Policy as applicable. You can understand how your personal information is being handledhere.

Job Family:Marketing
Location(s): US - United States of America : Illinois : Oakbrook Terrace

Company:McCain Foods USA Inc.