Director of Growth & Ecommerce

Toronto - Canada

Monthly Salary: Not Disclosed

Posted on: 21 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Who We Are

Based in Toronto Canada Pooch is a fast-growing pet gear company leading the way in functional problem-solving products for dogs. From everyday essentials to category-defining innovations we design gear that meets real needs and raises the bar for comfort performance and style in the pet industry.

About The Role

The Director of Growth & Ecommerce is responsible for leading and scaling our multi-channel growth engine across customer acquisition and retention. This role owns the full marketing funnel and drives revenue growth across Shopify and Amazon. You will set clear KPIs establish the ecommerce and Amazon forecasts and lead the digital marketing budget and initiatives.

In this role you will report directly to the VP Marketing work collaboratively with cross-functional teams and leverage agency resources. You will play a key role in scaling our business through continued optimization throughout the purchase funnel. You will oversee all digital marketing efforts (Paid Search Paid Social Display SEO Email Affiliate Channels) lead on website optimization initiatives and oversee our retention and LTV efforts.

What Youll Do

Ecommerce & Marketplace Management

Oversee the performance optimization and ongoing development of the Shopify store including site experience conversion rate AOV and LTV and future optimization.
Manage Amazon strategy across listings and advertising to drive incremental revenue and marketplace excellence.
Own the P&L for both Shopify and Amazon focusing on driving revenue and profitability targets.

Growth Strategy & Leadership

Develop and execute the companys direct-to-consumer growth strategy across paid social paid search SEO email and SMS.
Work closely with Customer Experience Product Operations Finance and Brand to align initiatives with broader business goals.

Lead mentor and develop a high-performing internal team to deliver on KPIs.
Manage agency partners and contractors to ensure strong execution and collaboration.

Acquisition & Retention

Directly oversee performance marketing investments to drive efficient customer acquisition.
In conjunction with agency partner own day-to-day Paid Social execution across Meta and emerging platforms - developing launching and optimizing campaigns to achieve acquisition and efficiency goals.
Provide leadership to team on lifecycle and retention initiatives across email and SMS to maximize customer LTV.
Analyze performance across all channels and develop actionable insights to improve efficiency scale and overall marketing effectiveness.
Drive continuous testing iteration and optimization across the full funnel.
Partner with Brand and Creative teams to guide ad development - translating performance insights into actionable creative briefs that elevate storytelling and drive conversions.

Forecasting & Business Performance

Build and maintain accurate revenue demand and product-level forecasts to guide inventory planning and budgeting.
Build weekly and monthly dashboards reports and models that turn marketing data into clear business insights.
Report on KPIs growth trends and financial outcomes to executive leadership and capitalize on opportunities for continued growth.

What You Bring

10 years of growth or performance marketing experience ideally within a high growth DTC or omnichannel brand
Excellent understanding of attribution methods (e.g. Triple Whale) CPA ROAS LTV CRO sensitivity modeling and A/B testing
Proven ability to turn data into actionable insights that drive efficiency and growth
Highly proficient in Excel/Google Sheets for forecasting modeling and reporting
Results-driven with a drive to deliver and exceed on business targets
Have demonstrated strong business judgement and decision-making skills; ability to identify prioritize and articulate highest impact initiatives to senior leadership

We Offer

Competitive salary and vacation package.
Hybrid work environment (minimum 1 day/week in Toronto office).
Full suite of employee benefits and discounts.
Annual wellness stipend to support your mental and physical well-being.
A collaborative creative culture (with lots of adorable pooches) where your ideas make a real impact.

Our Values
We stick together We do the right thing We are all entrepreneurs We are product-obsessed We tell it like it is Weve got our customers back

Canada Pooch values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Canada Poochs recruitment process should contact . As required by legislation Canada Pooch will consult with applicants requesting such accommodation to ensure that the process takes into account their accessibility needs.

Required Experience:

Director

Who We Are Based in Toronto Canada Pooch is a fast-growing pet gear company leading the way in functional problem-solving products for dogs. From everyday essentials to category-defining innovations we design gear that meets real needs and raises the bar for comfort performance and style in the pet ...