Event Sales & Partnerships Manager

Hollywood CA (On-Site Only)

About Passes

Passes is a rapidly growing tech platform designed to help creators pursue their entrepreneurial dreams and connect deeply with their communities. Founded by visionary tech leader Lucy Guo in 2022 Passes is scaling fastpowered by innovation world-class talent and a mission to empower creators at every stage.

As we continue expanding our footprint in the creator economy we are building out a best-in-class events ecosystem centered around The Lilian our headquarters and multi-purpose creative space for community events productions and partner activations.

Position Overview

We are seeking a dynamic entrepreneurial Event Sales & Partnerships Manager to lead all revenue-driving initiatives tied to The Lilian and Passes-produced creator events. This role will own:

1. Space Rental Sales & Account Management

Renting out The Lilianincluding our podcast studio music studio and event spaceto external partners creators agencies and brands.

2. Event Sponsorship Sales

Selling sponsorship packages for Passes-produced events including content houses (e.g. Coachella) seasonal events (e.g. Creator Holiday Party) creator workshops and community programming.

3. Event Operations & Logistics

Acting as the bridge between the client and the internal Passes team to ensure flawless executionfrom contracting through day-of event management.

This is a highly cross-functional revenue-generating role ideal for someone who thrives in sales partnerships experiential events and creator-centric environments.

Key Responsibilities

Event Space Sales & Rentals (The Lilian)

• Lead all inbound and outbound sales efforts to secure rentals for the Passes HQ event space podcast studio and music studio.
• Develop maintain and grow a strong pipeline of creators production teams agencies and brand partners.
• Conduct tours build proposals draft contracts and negotiate terms end-to-end.
• Own all rental logistics including schedules AV needs vendor coordination check-ins/outs and onsite support.
• Build repeatable rental processes to scale utilization and maximize revenue.

Event Sponsorship Sales & Brand Partnerships

• Package pitch and sell sponsorship integrations for Passes-owned events (e.g. Coachella content house Creator Summits seasonal events workshops).
• Create compelling sponsorship decks pricing models and activation concepts grounded in creator community insights.
• Build and maintain relationships with brand partners agencies and experiential teams across verticals.
• Collaborate closely with the Marketing Creator Success and Production teams to align sponsorship deliverables with event programming.

Event Execution & Logistics

• Serve as the primary liaison for all rental and sponsorship clientsensuring a white-glove experience from contract signing to day-of execution.
• Develop run-of-show documents coordinate load-ins manage vendor relationships and support onsite operations as needed.
• Partner with internal teams including Production Comms Creator Success and Finance to ensure seamless and professional execution.
• Maintain detailed documentation invoices contracts calendars and operational workflows.

Strategy Reporting & Process Development

• Forecast rental and sponsorship revenue accurately and consistently.
• Track KPIs including space utilization client retention revenue performance and sponsorship ROI.
• Conduct market research on competitive venues experiential trends and sponsorship best practices.
• Propose scalable systems to optimize The Lilians calendar rental pricing sponsorship packaging and operational efficiency.

Qualifications

• 37 years of experience in event sales venue management experiential marketing partnerships hospitality sales or related fields.
• Proven track record in revenue-driving rolesselling venue rentals sponsorships or experiential activations.
• Strong understanding of event logistics production workflows and onsite operations.
• Exceptional communication negotiation and relationship-building skills.
• Highly organized detail-oriented and comfortable managing multiple projects simultaneously.
• Thrives in fast-paced entrepreneurial environments with shifting priorities.
• Ability to work select evenings weekends and event days as needed.
• Proficiency in CRM (HubSpot/Salesforce) Tripleseat (or similar) (or similar) Google Suite decks and basic financial documentation.
• Experience managing certificates of insurance (COIs) for all events to ensure third-party vendors meet required liability coverage.

Why Join Passes

• Competitive salary performance-based commission structure.
• Comp range: $80000 - $130000 per year depending on experience
• Equity package.
• Comprehensive medical dental and vision benefits.
• Unlimited PTO.
• 401(k) with company match.
• Access to iconic creator talent events and experiences.
• Work at The Lilianone of LAs most aesthetically inspiring creator HQ spaces.
• Accelerated career growth in one of the fastest-moving industries in the world.