Assistant Marketing Manager, Ice Cream
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Posted on:
Yesterday
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1 Vacancy
Job Summary
Assistant Marketing Manager Ice Cream
Position Snapshot
Business area: Nestlé Canada Inc.
Location: North York ON located at 25 Sheppard Ave W North York ON M2N 6S8; Hybrid
A little bit about us
While Nestlé is known for KitKat Gerber Nescafe and Häagen-Dazs our recipe for success comes down to one thing: our people.
We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3400 members of Nestlé Canada celebrated for taking action using agility courage and trust to find solutions that benefit the business or greater good. Were a team of changemakers who are curious and challenge the status quo that take risks that will help drive us forward.
Our focus is not only on nourishing our customers but also about enriching you. We know that empowerment leads to strong employee engagement a great work culture and motivated employees.
What to Expect:
As Assistant Marketing Manager Vitality Ice Cream You will be responsible for assisting in the development and execution of 18-month plan and implementation of Nestle Ice cream Vitality marketing plan. This role entails leading all aspects of Product Fixed Marketing Expenses monitoring brand performance and evaluating brand share including product and packaging . Your focus will be building brand equity driving portfolio profitability.
A day in the life:
- Provides fact based analytical support to identify business issues/opportunities. Monitors and analyzes brand and competitor performance vs. established key performance indicators (market share brand health profitability)
- Responsible for managing Product Fixed Marketing Expenses budgets in Brand Planner and tracks and monitors spending. Leads Pre-Post PFME Evaluations to assess the impact on the business and against key performance indicators; Shares findings with the team.
- Supports development of customer communication plans and sales tools aligned with Brand Building the Nestle Way guidelines. Completes approved plans (packaging product consumer support) according to brand essence and vision within approved budgets and timelines
- Uses consumer and marketplace data and trends to support definition of the target consumer and develop a deeper understanding of them.
- Lead or support innovation renovation packaging pricing promotional merchandising and distribution initiatives.
- Own launch planning and execution including research packaging product development and sales enablement materials.
- Develop customer communication plans sell sheets and cycle kit materials aligned with Brand Building the Nestlé Way.
- Perform regular performance analysis using AC Nielsen and other research sources; share insights with stakeholders.
- Support marketing administration: meeting coordination internal events presentations PIN forms and budget reporting.
Role Requirements
- Minimum of 1824 months of marketing experience required; CPG experience strongly preferred
- A University degree in a business-related discipline preferred
- Demonstrated proficiency in marketing analysis (AC Nielsen market share PFME/budget management)
- Strong analytical project management and problem-solving skills
- Entrepreneurial and results-focused with the ability to navigate complexity and drive execution.
- Solid understanding of the 4 Ps and their application including the ability to read and interpret a P&L statement.
Preferred Skills
- Comfortable managing change in a fast-paced dynamic environment.
- Passion for digital and social media marketing with a test-and-learn mindset (asset)
- Proven ability to collaborate lead and empower others in a team environment.
Benefits
- Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
- Company matched pension plan
- Three of Vacation and five personal days (Personal Paid Holidays)
- Flexible and hybrid work arrangements
- Excellent training and development programs as well as opportunities to grow within the company
- Access to Educational Assistance & Tuition Reimbursement
- Bonus eligibility
- Gender affirmation benefits to ensure access to necessary care resources and coverage for gender-affirming procedures
- Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions gender or sexual orientation
- Adoption benefits to remove some of the financial barriers associated with adoption
- Up to 50% off Nespresso Coffee Machine Capsules and accessories
- Access to the Discount Company store with Nestlé Nespresso and Purina products (Located across various Nestle offices/sites)
What you need to know
We will be considering applicants as they apply so please dont delay in submitting your application.
Nestlé Canada is an equal-opportunity employer committed to diversity equity inclusion and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education perspectives culture ethnicity race sex gender identity and expression nation of origin age languages spoken veterans status colour religion disability sexual orientation and beliefs.
If you are selected to participate in the recruitment process please inform Human Resources of any accommodations you may é will work with you in an effort to ensure that you are able to fully participate in the process.
Required Experience:
Manager
Key Skills
- Business Development
- Business
- Marketing
- Company Website
- General Managements
- Communication
- CRM
- Market Research
- Project Management
- Content Marketing
- Email Campaigns
- marketing collateral
- Powerpoint
- Analytics
About Company
Nestlé is the world's largest food & beverage company. We unlock the power of food to enhance quality of life for everyone, today and for generations to come.
