Director of Marketing

Spring Footwear Corporation Pompano Beach FL (On-site)
Lead the Future of a Multi-Brand Footwear House Built on Innovation Heart

For more than three decades Spring Footwear has shaped comfort craftsmanship and artistry in the footwear world. Our brands- Spring Step LArtiste Patrizia Azura Flexus and our growing retail division Spring Step Shoes - stand at the intersection of creativity comfort and global appeal. Today were writing our next chapter of growth and are seeking a Marketing Director who can amplify our voice elevate our presence and steer our marketing engine into the future.

This is a role for the visionary. The builder. The leader who thrives in motion and brings teams brands and consumers together through powerful storytelling and digital mastery.

THE ROLE

As the Director of Marketing you will command the full marketing ecosystem of Spring Footwear -B2B B2C Retail Marketplace Creative Digital and Social. Youll shape narratives architect growth strategies and fuel demand across seven distinct brands and multiple channels.

With a strong digital backbone and a sharp understanding of U.S. consumer culture youll guide strategy execution and performance driving results that echo across wholesale partners ecommerce platforms social media and our expanding retail footprint.

Youll lead a talented team - including Ecommerce Marketplace Creative and Photo Studio - and build out our social media discipline by hiring a Social Media Manager.

This position reports directly to the CEO.

WHAT YOULL LEAD

Brand Strategy & Architecture

• Steward a multi-brand portfolio and bring clarity personality and alignment to each brands voice and market position.
• Build cohesive resonant storytelling across platforms and audiences.

Digital Leadership

• Drive performance marketing SEO/SEM paid media social commerce and digital acceleration.
• Lead strategies that grow traffic conversion acquisition and lifetime value.
• Partner closely with Ecommerce leadership on product promotions and growth levers.

Creative Direction

• Oversee all visual outputphotography design catalogs digital assets POP trade show visuals.
• Ensure craftsmanship and brand consistency in every touchpoint.

Social Media & Influencer Strategy

• Architect our social voice and presence across all brands.
• Develop and launch influencer talent and creator partnerships that amplify reach and relevancy.

Retail Ecommerce & Marketplace Activation

• Guide Shopify (B2C) strategy and storefront experience.
• Lead Marketplace brand presence across Amazon Macys Walmart and more.
• Ensure alignment and asset excellence with key wholesale partners (QVC DSW Kohls etc.).

Sales & B2B Support

• Elevate sales meetings with powerful materials storytelling and brand assets.
• Shape seasonal line sheets catalogs and wholesale-facing content.

PR Events & Brand Visibility

• Drive press partnerships collaborations and experiential marketing that brings the brand to life.

Team Leadership

• Inspire develop and empower a high-performing team across digital creative content marketplace and social.
• Recruit and mentor new talent including our Social Media Manager.

WHO YOU ARE

Youre a strategist with the heart of a storyteller and the instincts of a builder. You read culture intuitively spot opportunities early and push brands into conversations where they belong. You think holistically act decisively and bring out the best in the people around you.

Qualifications

• 5 years in marketing within fashion footwear lifestyle or luxury.
• Demonstrated success leading digital-first strategies in the U.S. market.
• Strong command of social media influencer ecosystems paid media SEO/SEM and ecommerce.
• Experience managing creative teams and external agencies.
• Outstanding leadership communication and relationship-building skills.
• Ability to balance strategic vision with hands-on execution.
• Experience working within an international multicultural structure is a plus.

Benefits at Spring Footwear

Spring Footwear offers a comprehensive benefits package designed to support your well-being and work-life balance:

Medical Dental & Vision Insurance

Paid Time Off (PTO)

Paid Holidays

Employee Discounton all Spring Footwear products

Profit Sharing Plan

Supportive team cultureand opportunities for long-term growth

Stable growing companywith strong retail e-commerce and wholesale presence

WHY SPRING FOOTWEAR

Youll step into a company with soul-one that values creativity craft innovation and the people behind the work. Youll have the freedom to build the support to execute and the opportunity to influence a brand family loved by millions.

If youre ready to lead with vision create with purpose and fuel the next era of growth- we want to meet you.

Spring Footwear Corp. is an EEO employer all employment is contingent upon a successful drug and background screening as applicable to the job specifications. We administer the Florida Drug Free Workplace program and as such employees may be subject to reasonable suspicion drug tests as ascribed by the Florida law.