Communications Lead GM U.S. Motorsports

Job Description

About GM Motorsports:

General Motors is a leader in global motorsports with Chevrolet competing at the highest levels in both IndyCar and NASCAR. These programs are central to GMs performance and brand strategy showcasing innovation engineering excellence and fan engagement. As our presence grows were expanding our communications team to support and amplify these efforts.

The Role:

This role will lead communications efforts for GMs U.S.-based motorsport programs including Chevrolets involvement in IndyCar and NASCAR. The position offers a unique opportunity to shape the narrative of two of Americas most iconic racing series manage high-profile media relations and deliver compelling content across platforms. The candidate will be expected to elevate storytelling beyond the motorsport press to support Chevrolets brand and product portfolio. Integration and amplification of our U.S. motorsport efforts across GM will be critical to success.

What Youll Do:

Content Creation & Editorial

Develop press releases race reports statements messaging documents driver/team quotes and internal communications specific to Chevrolet in IndyCar and NASCAR.

Collaborate with creative and digital teams to produce engaging social media content and multimedia assets (photo video graphics).

Support storytelling initiatives that highlight technical innovation performance team culture and brand values.

Provide content articles for GM News and internal/external press rooms.

Media Relations

Oversea develop and harness the trackside media team for Chevrolets IndyCar and NASCAR programs.

Manage automotive and lifestyle media requests interviews and press opportunities with drivers engineers and team leadership.

Organize media briefings for senior executives.

Host automotive and lifestyle media visits at race events and team facilities.

Develop stories that resonate beyond specialist motorsport media to elevate Chevrolets brand narrative.

Event & Race Weekend Support

Bolster on-site communications support at key IndyCar and NASCAR events across the U.S.

Coordinate hospitality communications and guest experience materials.

Capture and distribute behind-the-scenes content for internal and external audiences.

Liaise with series organizers promoters and team partners to ensure messaging alignment and maximize exposure.

Internal Communications & Integration

Develop internal updates and content for GM stakeholders including global teams and dealer networks.

Ensure regular updates across key internal channels including intranet sites and motorsport Slack channels.

Ensure messaging consistency across Chevrolet and GM brand teams.

Act as the internal champion to amplify our U.S. motorsport programs across all areas of the business.

Minimum Qualifications:

Bachelors degree in communications Public Relations Journalism or related field.

4 years of experience in motorsports automotive or sports communications.

Exceptional writing and editing skills with a strong grasp of brand tone and voice.

Experience managing media relations and producing content in fast-paced environments.

Familiarity with the U.S. motorsport media landscape particularly IndyCar and NASCAR.

Willingness to travel frequently including weekends and holidays.

Passion for motorsports and brand storytelling.

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York Colorado California or Washington.

The salary range for this role is ($). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus Potential: An incentive pay program offers payouts based on company performance job level and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical dental vision Health Savings Account Flexible Spending Accounts retirement savings plan sickness and accident benefits life insurance paid vacation & holidays tuition assistance programs employee assistance program GM vehicle discounts and more.

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About GM

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Why Join Us

We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.

Benefits Overview

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Non-Discrimination and Equal Employment Opportunities (U.S.)

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All employment decisions are made on a non-discriminatory basis without regard to sex race color national origin citizenship status religion age disability pregnancy or maternity status sexual orientation gender identity status as a veteran or protected veteran or any other similarly protected status in accordance with federal state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.

Accommodations

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