Social Media Specialist
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Position Summary
As a Social Media Specialist at Bass Pro Shops youll have the chance to blend your social media expertise with your passion for the outdoors creating captivating content that resonates with our online community.
Your responsibilities will include:
Crafting engaging social media posts articles and videos that showcase the latest outdoor trends and company goals.
Collaborating with our in-house experts to deliver authentic entertaining and informative content that resonates with our audience.
Managing our social media platforms interacting with followers and responding to comments and messages.
Staying up to date with industry trends and identifying opportunities to enhance our online presence.
Creating comprehensive social media campaigns to promote brand awareness.
Coordinating social marketing efforts with other marketing and media teams.
Executing content strategies on Facebook Instagram Twitter YouTube LinkedIn Pinterest Tik Tok and other developing social media platforms.
Working with Local stores to ensure their social media presence is optimized and up to date.
Utilize social listening tools to stay up to date on the latest trends and customer feedback.
Performs all other related duties and tasks assigned by the social media manager.
Experience/Qualifications
Preferred degree in Marketing Videography or related fields.
Knowledge Skills and Abilities
Social Media Platforms - A solid understanding of various social media platforms (e.g. Facebook Instagram YouTube Pinterest Twitter LinkedIn TikTok) and their features.
Trends and Algorithms - Stay updated on social media trends algorithms and best practices to optimize content reach and engagement.
Analytics and Insights - Proficiency in using analytics tools to track and interpret social media metrics measuring the success of campaigns and strategies.
Content Creation - Ability to create compelling and visually appealing content including graphics videos and written copy.
Copywriting - Strong writing skills to craft engaging and effective captions posts and articles that align with brand voice.
Community Management - Skill in engaging with the audience responding to comments and managing online conversations in a positive manner.
Campaign Management - Experience planning executing and analyzing social media campaigns to achieve specific goals.
Creativity - Ability to think creatively and come up with innovative ideas to capture audience attention.
Adaptability - Flexibility to adapt to changes in social media.
Communication - Strong communication skills to effectively convey messages and maintain a consistent brand image.
Time Management - Efficiently manages time to handle multiple tasks schedule posts and meet deadlines.
Analytical Thinking - Critical thinking skills to analyze data identify trends and make informed decisions for social media strategy improvements.
Travel Requirements
10%
Physical Requirements
Regularly performs computer work and sits
Occasionally walks and stands
Seldom/never lifts up to 50lbs
Independent Judgment
Performs duties within the scope of general company policies procedures and objectives. Analyzes problems and performs needs assessments. Use judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies procedures and practices.
Bass Pro Shops & Cabelas welcomes applications from people with disabilities.
Accommodations are available upon request during the assessment and selection process.
Benefits
- Enjoy discounts on retail merchandise our restaurants world-class resorts and conservation attractions!
- Fun work environment
- Competitive wages
- Excellent benefits
- Unlimited career advancement opportunities
- Bass Pro Cares Fund
Required Experience:
IC
Key Skills
- Marketing
- Photography
- Facebook Advertising
- Hootsuite
- Social Listening
- SEO
- Web Design
- Adobe Photoshop
- Social Media Management
- Copywriting
- Wordpress
- Writing Skills
About Company
Bass Pro Shops is your trusted source for quality fishing, hunting, boating and outdoor sporting goods. Inspiring people to enjoy & protect the great outdoors.
