Marketing Manager (Fashion)

Cairo - Egypt

Monthly Salary: Not Disclosed

Posted on: 5 hours ago

Vacancies: 1 Vacancy

Job Summary

Looking for a highly strategic and hands-on Marketing Manager to lead and coordinate all marketing efforts across online and offline channels. Youll be responsible for brand growth campaign execution performance marketing and customer loyalty. If youre a data-driven storyteller with a passion for fashion digital and women-led brands this is your opportunity.

Key Responsibilities:

Strategic Planning & Leadership
- Develop and execute the annual marketing plan across all platforms (e-commerce retail social offline).
- Define and manage campaign calendars aligned with sales targets and product drops.
- Lead competitive and market research and translate insights into actionable strategies.
- Collaborate directly with the Co-CEO and cross-functional teams (e.g. design sales
production).

Digital & Performance Marketing
- Manage Meta Google TikTok and influencer marketing strategies to maximize ROAS.
- Oversee content strategy ad creatives and audience segmentation.
- Track KPIs: conversions CAC retention ROI and share weekly/monthly reports.

Brand & Content

- Ensure brand consistency across all touchpointsfrom homepage banners to Instagram captions.
- Work with a creative team to produce high-impact visuals videos and campaigns.
- Build and evolve the brand tone storytelling and human connection with customers.

CRM & Loyalty

- Oversee email marketing SMS and customer segmentation to drive repeat purchases.
- Develop loyalty programs referral campaigns and post-sale engagement flows.

Team Management

- Supervise a small team of content creators ad specialists and coordinators.
- Set goals provide mentorship and create a performance-driven culture.

Requirements:

- 4 years of experience in marketing (preferably in fashion beauty or e-commerce).
- Strong understanding of digital marketing platforms (Meta Ads Google Ads Shopify
Klaviyo etc.).
- Proven ability to drive sales through creative and analytical thinking.
- Excellent communication copywriting and leadership skills

- A passion for womens fashion and brand-building.

- Oversee email marketing SMS and customer segmentation to drive repeat purchases.
- Develop loyalty programs referral campaigns and post-sale engagement flows.

Team Management

- A passion for womens fashion and brand-building.