Associate Brand Manager Pediatric Nutrition Consumer Content

JOB DESCRIPTION:

Associate Brand Manager Pediatric Nutrition Consumer Content

If you have a passion for social media and unlocking growth for category-leading brands the role of Associate Brand Manager Pediatric Nutrition Consumer Content is for you. This position is part of the Pediatric Marketing team focusing on social media and content. You will develop and implement innovative social media strategies lead content creation and management and work closely with brand cross-functional and agency teams to ensure cohesive marketing campaigns. Overseeing budget allocation and management you will optimize marketing spend to deliver business results. You will also develop and execute tactical plans aligned with overall brand strategy monitor and analyze performance metrics in real-time across multiple channels and make data-driven decisions to enhance effectiveness. The role requires agility and responsiveness to adapt to changing market conditions and social media trends fostering a collaborative and team-oriented environment to promote shared success. Join us and be a change-agent within our team helping to propose new innovative approaches that push us to think differently.

What Youll Work On

• Develop and implement social content strategies for leading brands

• Planning launching and managing social media campaigns ensuring the brand maintains a consistent online presence.

• Integrate social/content into media planning and IAT operations providing optimization recommendations

• Optimize social programs through measurement and analysis to support brand objectives adjusting as needed

• Develop and adjust messaging and content pillars

• Track and analyze data to develop insights-driven recommendations that improve content performance

• Lead reporting and updates for leadership team

• Develop framework for additional brand expansion

• Recommend and conduct A/B testing with social messaging imagery audience groups and social listening tools

• Create and maintain a reporting system to deliver insights on content performance to key stakeholders

• Interface with various teams including marketing public relations regulatory nutrition science and insights/analytics

• Understand social media targets to effectively engage strategic audiences

• Demonstrate a strong interest in and understanding of social and digital metrics and trends

• Ensure content aligns with the brands voice and style

• Conducting research on competitors and audience preferences.

• Identifying opportunities to increase brand exposure and engagement

• Collaborating with other teams such as marketing and sales to integrate social media efforts into the overall business strategy.

• Identifying and forming partnerships with influencers and other brands to expand reach and credibility

Qualifications

• Bachelors degree in marketing communications advertising and related fields

• 2 years of experience in digital marketing

• In-depth knowledge of social media and digital marketing

• Passion for emerging social platforms and digital trends

• Excellent verbal and written communications skills and copywriting experience

• Experience working with agency insights and analytics partners

• Knowledge and hands-on experience with both organic and paid social media content on key platforms

• Strong time management organizational skills and attention to detail

Learn more about our health and wellness benefits which provide the security to help you and your family live full lives: your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer committed to employee diversity.

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The base pay for this position is

In specific locations the pay range may vary from the range posted.

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Manager