Senior Content Marketing Manager

Dallas, IA - USA

Monthly Salary: $ 78000 - 95000

Posted on: 10 hours ago

Vacancies: 1 Vacancy

Job Summary

The Role

Were seeking a Senior Content Marketing Manager dedicated exclusively to a major U.S. travel brand helping one of Americas most iconic companies redefine travel inspiration and organic discoverability. This role will act as the content lead within an embedded cross-functional Earned & Owned team working onsite up to 4x a week at the clients office in Dallas be an individual contributor and report to a Content Marketing Director and serve as the day-to-day strategic and operational lead for the travel client driving forward content excellence in partnership with Wpromote and client stakeholders. Youll collaborate closely with Wpromotes SEO Analytics and Strategy teams as well as the clients internal marketing loyalty and brand teams to deliver best-in-class content that drives measurable business growth and supports the brands goal of becoming the leader in organic and AI search visibility.

At Wpromote we believe that great work is only possible with great people. Our goal is to build a better more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweeks Fastest Growing Digital Agency we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of whats possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-100% paid parental leave

-401(k) matching

-Medical Dental Vision Life Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $78000- $95000 based on consideration of a wide array of factors unique to each candidate including but not limited to skill set years and depth of experience education and certifications competitive benchmarks scope of responsibility market dynamics geographic location and respective states salary threshold for exempt employees. At Wpromote pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills experience and available total compensation package for this role will include benefits (listed above).

*This role is restricted to candidates who currently reside in Dallas Texas area due to client requirements.

**We have office hubs in Los Angeles Chicago and New York where you can join in on learning and development opportunities fun events take advantage of a space to work and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via email addresses. If you see a posting elsewhere that is not reflected on it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

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You Will Be

Leading the ongoing evolution of content strategy across digital channels aligning with brand priorities seasonal campaigns and loyalty initiatives.
Translating SEO insights AI search trends and performance data into actionable story-driven content plans.
Developing and maintaining an integrated editorial calendar that connects content with marketing moments and business goals.
Partnering cross-functionally with Organic Social PR and Paid Media teams to ensure cohesive storytelling and amplification across all touchpoints.
Overseeing the creation and refinement of content briefs ensuring every asset supports both brand voice and measurable outcomes.
Collaborating with Analytics and SEO partners to forecast measure and communicate content ROI against KPIs such as traffic visibility engagement and conversions.
Supporting testing and experimentation frameworks to evaluate and isolate the impact of content initiatives.
Contributing to the clients Center of Excellence (CoE) by documenting learnings frameworks and scalable playbooks that advance overall content performance.
Continuously identifying optimization opportunities to strengthen discoverability and conversion throughout the user journey.
Serving as the day-to-day strategic content lead for the travel client reporting to a Content Marketing Director and acting as the primary point of contact for client stakeholders.
Building trust-based relationships with the clients internal marketing brand and loyalty teams guiding them through data-informed recommendations.
Partnering with cross-functional leaders to prioritize high-impact initiatives and streamline communication between teams.
Exploring emerging content formats and storytelling platforms from AI-driven search optimization to UGC video and social storytelling to keep the travel brand at the forefront of digital engagement.
Staying ahead of trends in travel content UX writing and loyalty marketing and proactively identifying new opportunities for growth.
Evolving the brands content hubs into editorial-meets-transactional ecosystems that drive both inspiration and conversion.
Encouraging experimentation and creative risk-taking that pushes the boundaries of what travel content can be.

You Must Have

6 years of experience in content marketing (travel loyalty or lifestyle experience preferred)12 years agency experience in a client-facing role
Strong understanding of SEO and content performance metrics
Proven experience managing large-scale content programs or multi-pillar ecosystems
Exceptional communication and presentation skills comfortable interfacing with senior client stakeholders
Experience collaborating cross-functionally across SEO Analytics and Creative teamsProficiency in Google Analytics GSC Asana and G Suite

Wpromote is committed to bringing together individuals from different backgrounds and perspectives providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive feel a sense of belonging and do impactful work together. As an equal opportunity employer we prohibit any unlawful discrimination against a job applicant on the basis of their race color religion gender gender identity gender expression sexual orientation national origin family or parental status disability* age veteran status or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify or if you believe that your employer has violated its E-Verify responsibilities please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Manager

The RoleWere seeking a Senior Content Marketing Manager dedicated exclusively to a major U.S. travel brand helping one of Americas most iconic companies redefine travel inspiration and organic discoverability. This role will act as the content lead within an embedded cross-functional Earned & Owned ...