7NXT Head of CRM (mfd)

We empower people to lead a fit and healthy life.

With Gymondo 7Mind and BuddyFit we support millions of people in building healthier routines - physically and mentally. To strengthen our central Marketing team were now hiring an exceptionalHead of CRM (m/f/d)who will oversee lifecycle communication as a true growth lever not a support function.

AsHead of CRM (m/f/d) you own the entire user lifecycle across three leading wellbeing brands - from first activation to long-term a dynamic and performance-driven environment you design behaviour-science-informed CRM lead a high-performing team and turn Braze into a powerful growth engine. This is a strategic role with real visibility meaningful influence and measurable business impact.

1. Build a behaviour-science-driven lifecycle strategy

   1. Use principles of behavioral psychology and habit formation to shape communication that truly influences user behavior.

   2. Transform insights into journeys that reduce friction overcome resistance and increase long-term adherence.

2. Lead CRM for three brands with different motivations & usage patterns

   • Develop a modular CRM system supporting Gymondos daily workouts BuddyFits live-class dynamics and 7Minds mental health routines.

   • Identify cross-brand synergies while maintaining clear brand identity and user psychology.

3. Own Braze as a strategic growth platform

   • Lead the roadmap for Braze experimentation segmentation data flows and channel orchestration (email push in-app SMS).

   • Collaborate closely with Product Data & Engineering to ensure CRM data foundations are robust real-time and insight-rich.

4. Drive a strong test-and-learn culture

   • Run structured experiments (A/B multivariate holdout tests) to continuously improve onboarding activation and retention KPIs.

   • Establish dashboards and performance rituals that turn learnings into better decisions.

5. Build and lead a high-performing central CRM team

   • Hire coach and develop lifecycle marketers CRM specialists and automation experts.

   • Strengthen collaboration with Product Brand Creative and Paid Media.

6. Deliver measurable impact
   You will be accountable for:

   • Onboarding conversion

   • Activation rates

   • Weekly & monthly engagement

   • Retention & churn

   • Incremental revenue from CRM

   • Audience health & channel performance

• 10 yearsof experience in CRM / lifecycle marketing in subscription-based consumer apps in the health and wellness vertical (digital fitness nutrition mental wellbeing self development habits and goal setting digital therapy)

• Deep understanding of behaviour-change cycles where people join with strong intent (lose weight get fit feel better learn a language stop smoking) but face motivation dips and the difficulty of forming new habits.

• Expertise in Brazewith strong knowledge of segmentation customer journey orchestration Canvas Flow Liquid automation and triggers.

• Strong ability to design communications that support habit formation reduce drop-off points and gently guide users through moments of low motivation

• Analytical and impact-focused:able to interpret cohorts & isolate signals from noise and know how to measure incremental impact.

• Comfortable crafting journeys defining data requirements and presenting strategy.

• Skilled at creating clarity and building structure in a multi-brand environment

• Ability to simplify complexity and build scalable CRM systems

• Excellent English skills (German is a plus)

• A passion for wellbeing fitness or mental health

• Shape CRM acrossthree leading European brandsin fitness & mental wellbeing

• Work in a CMO organisation that values clarity experimentation and measurable performance

• CRM is recognized asa core growth pillarnot an afterthought

• Build a modern CRM ecosystem driven bybehavioural science AI-driven personalisation and real-time data

• High autonomy flat structures and the ability to make visible impact from day one

• A supportive environment that valueshealthy ways of workingand sustainable performance
  

Success requires positive energy. Thats why we ensure the right conditions are in place - physically mentally and within the team:

• 30 days of vacation per year

• 2 additional days off:December 24 (Christmas Eve) and December 31 (New Years Eve) are officially recognized as paid holidays.

• Hybrid working model(3 days in the office 2 days working from home)

• 4 weeks ofwork from abroadper year

• A freeUrban Sports Club Mmembership &access to Nilo Healthfor mental health and personal development

• Free accessto our digital wellbeing products (7Mind & Gymondo)

• Monthlymobility budgetof 30 via Navit

• Family-friendly benefits: childcare costs & sick days for children

• Theoffice classics: fruit & vegetable basket muesli & yogurt (also vegan) drinks & snacks

• A wide range of opportunities for personal growth and development - including a 1000annual training budget

• Four-legged colleaguesare welcome in our pet-friendly office!

We welcome what makes you unique.
At 7NXT Gymondo and 7Mind we believe in diversity openness and team spirit. No matter which gender you identify with whether you have a disability what your neurotype is where you come from what you believe in or how you love - you are welcome here.

Dont meet all the criteria No problem. If you would like to shape the future of health & well-being with us we look forward to receiving your application.

Do you need a more accessible application process or do you have questions about the procedure Write to us and well find a way.