Marketing Manager

About Morningstar Corp.

Morningstar Corporation is a leading manufacturer of reliable high-performance renewable energy control and power conversion products. Our team is dedicated to innovation quality and delivering practical solutions that meet the evolving needs of our customers and partners worldwide.

Position Summary

The Marketing Manager will develop and execute a practical results-oriented product marketing plan that aligns with our business goals and current operational priorities. Maintenance of a strong budget oversight while ideally tracking ROI across various campaign and marcom channel initiatives is essential. Our company serves a variety of different industrial verticals and messaging focused on those specific company needs will vary across product and outreach campaigns.

This role is hands-on and includes overseeing marketing content creation with the goal of product lead generation and sales managing software platforms and vendors supervising a direct report and collaborating cross-functionally to ensure consistent messaging and product representation to the market.

Location

Position must be commutable to our Maryland location. There is work from home flexibility.

Salary

$100000 to $120000 based on experience

Key Responsibilities

• Develop implement and manage actionable marketing plans to generate sales of products to our industrial customers that prioritize efficiency ROI and measurable results viewable to the team and stakeholders.
• Supervise coach and support the work of a direct report.
• Provide department level process alignment on brand standardization consistent messaging documentation workflow management and a go-to library of sales resources.
• Effectively manage content contributors to multiply efforts in social media blogs thought leadership publications and video platforms.
• Write and produce high-quality product marketing content including newsletters campaign materials collateral and other supporting assets.
• Maintain and update website content and pages as needed to support events product launch communications and maintain an organized library of customer-facing technical documentation.
• Manage HubSpot Marketing automation and CRM tools to support effective lead nurturing and measured engagement through omni-channel communications in close alignment with inside-sales.
• Develop dashboards to visualize funnel metrics and measure campaign performance.
• Design and launch lifecycle journeys nurture streams and personalized campaigns to support our company Marcom efforts as well as sequenced selling support for the outside sales team.
• Identify engage and manage third-party vendors and contractors as needed to deliver projects cost-effectively and keep an active flow of consumable content for campaigns.

Required Qualifications

• Bachelors degree in Communications Marketing Business Administration or related field or commensurate experience.
• Minimum of 5 years of experience in marketing with a proven track record of planning and execution. This must include experience in developing product-based marketing.
• Minimum of 1 year of team lead / supervisory experience.
• Strong writing and product-based content creation skills with the ability to produce high-quality materials efficiently. Experience managing a group of contracted content contributors.
• Advanced experience and technical aptitude with CRM platforms marketing automation tools (HubSpot) and content management systems for website and customer facing brand kits and documentation. (direct HTML/CSS coding experience not required but helpful)
• Experience managing sequenced email campaigns and maintaining high deliverability rates by optimizing email reputation platforms and validation tools.
• Excellent organizational and project management skills with the ability to manage multiple priorities and deadlines.
• Strong communication skills and the ability to work independently in a hybrid environment while remaining engaged with the team.

Preferred Qualifications

• Experience marketing to industrial B2B clients.
• Experience in a manufacturing environment is a huge plus.
• Experience with AI tools and prompt writing for the purpose of automation image gen and messaging refinement is highly beneficial.
• Understanding of SEO and inbound lead generation.
• Experience with digital video hosting platforms and authoring tools such as Youtube Google Vids or Camtasia.
• Experience with CRM database structure integrations and data cleaning processes.

Benefits

• Medical dental and vision insurance options
• Generous paid time off to include vacation holiday sick personal and paid parental leave
• Company provided life insurance/AD&D and long-term disability; optional voluntary life insurance and short-term disability
• Employee stock purchase plan
• 401k retirement savings with company match
• Tuition reimbursement
• Flexible hybrid work schedules

To learn more about Morningstar Corporation visit Morningstar is an Equal Opportunity Employer.

Required Experience:

Manager