Digital Content and Merchandising Specialist

About Us

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.

We are seeking a Digital Content and Merchandising Specialist to join our Southern European team. The successful candidate will take ownership of digital content across our FR websites supporting day-to-day merchandising and content updates while also playing a key role in upcoming platform migrations to Salesforce. You will ensure all site content is accurate engaging and aligned with both business objectives and trading goals while driving continuous improvements to the customer journey through targeted UX enhancements.

This role requires a data-driven mindset using insights from platforms such as ContentSquare to guide decision-making with SEO best practice embedded into all activity. You will collaborate closely with FR and global teams to ensure our websites are optimised compliant and delivering outstanding consumer experiences.

Key Responsibilities

• Develop and maintain a digital content and merchandising strategy using a data-led approach aligned with business and trading priorities.

• Manage content across Intershop and Salesforce Commerce Cloud ensuring accuracy consistency and accessibility.

• Deliver a clear digital content calendar and provide regular updates to wider teams.

• Conduct regular content audits proofreading and editing to maintain accuracy clarity and compliance with accessibility standards.

• Lead the creation upload and merchandising of content to support product launches and trading campaigns.

• Ensure websites are enhanced with current and custom-built functionality working with HTML and localising global content.

• Identify scope and thoroughly test new developments prior to release.

• Work closely with the SEO team to curate optimised landing pages that improve visibility and enhance user journeys.

• Use tools such as QR codes waiting room/online queuing and merchandising enhancements to improve engagement measuring effectiveness with ContentSquare.

• Oversee day-to-day site maintenance including legislation updates campaign rollouts and enablement activities.

• Collaborating cross-functionally and with the broader DTC team including CRM Affiliates and Paid Marketing to improve on-site consumer journeys.

• Use ContentSquare Salesforce analytics and GA4 as reporting tools to monitor content and site performance.

• Oversee and manage product data flow across systems (e.g. Salsify Cloudinary PARF Salesforce) with a strong understanding of integrations and platforms.

• Provide actionable insights and recommendations to increase engagement improve conversion and optimise the consumer journey.

• Work closely with trading teams to meet commercial goals ensuring clear communication during peak trading periods.

• Partner with marketing product development and UX teams to align and optimise content across platforms.

• Share best practice guides and quality control processes across regions to ensure consistency and minimise risk particularly during and after platform migrations.

Skills & Experience

Essential

• Proven experience managing digital content within CMS platforms

• Strong knowledge of SEO principles and the ability to apply them effectively.

• Highly organised with the ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Excellent communication stakeholder management proofreading and attention to detail.

Desirable

• Familiarity with Salesforce and ContentSquare or similar analytics tools

• Knowledge of UX principles to support consumer journey optimisation.