Marketing and Content Strategist
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Job Location:
Manila - Philippines
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Marketing and Content Strategist
Location: Remote - PH
Compensation: 1400 to 2100 USD per month (The final offer is at the clients discretion and depends on the candidates interview result skills and experience.
Industry: Financial Services
Schedule: Full Time 8:00 a.m. to 5:00 p.m. Central Time
About the Company
The company is a purpose-driven financial advisory firm focused on estate planning retirement planning and long-term wealth strategies. Their values include integrity gratitude teamwork and continuous learning. They support families seeking clarity and confidence in their financial journey. The marketing team is growing and is seeking highly strategic thinkers who are energized by storytelling content architecture and performance-driven marketing.
Role Overview
The Marketing and Content Strategist will shape the brand narrative build integrated marketing systems and create content that educates engages and converts. This role blends strategy content development lifecycle marketing and campaign execution. You will work closely with the Marketing Director to design multi-channel strategies across the full marketing funnel.
This position is ideal for someone who enjoys both creative storytelling and data-driven decision-making with the ability to translate complex financial concepts into accessible compelling content.
Key Responsibilities
Strategy and Planning
- Lead the development of integrated content and marketing strategies.
- Partner with the Marketing Director to build annual quarterly and monthly marketing plans informed by data and performance.
- Conduct competitor research and gather insights to refine messaging and campaigns.
- Build messaging frameworks aligned with company values and target audiences.
Content Architecture
- Develop long-form and short-form content ideas including blogs guides social content webinars emails and landing pages.
- Build and maintain the campaign calendar.
- Oversee nurture sequences and integrated communication systems.
- Convert complex financial topics into scalable evergreen content.
Campaign Ownership
- Architect full-funnel campaigns focused on lead generation re-engagement nurturing and conversion.
- Manage distribution segmentation and automation within HubSpot or similar tools.
- Monitor campaign performance and refine for improved results.
Hard Skills Required
- 5 or more years in marketing content strategy or digital marketing; financial services preferred.
- Strong understanding of funnels lifecycle marketing and campaign planning.
- Excellent ability to communicate complex topics clearly and creatively.
- Proven track record of producing content that drives measurable business outcomes.
- Strong project management and organizational skills.
- Familiarity with Alex Hormozi marketing principles.
Tools Used
- HubSpot
- Content scheduling and management software
- Social media platforms
- Analytics and performance tools
- Collaboration and project management platforms
Soft Skills Required
- Strategic problem-solving.
- Strong communication and storytelling ability.
- Curiosity and a learning mindset.
- Systems thinking.
- Ability to work cross-functionally and manage multiple initiatives.
About the Candidate
The ideal candidate enjoys connecting creativity with data. They understand how audiences think how content influences behavior and how to build systems that scale. Experience with U.S. audiences and compliance-oriented content is preferred.
Why This Role Matters
This role ensures the companys mission is communicated clearly consistently and powerfully across every stage of the client journey. It plays a central role in lead generation brand
Key Skills
- Compliance Management
- Information Management
- Proofreading
- Social Intelligence
- Content Quality
- Factual Information
- Video Packages
- Conduct Interviews
- Records Management
- Creative Content
- Editorials
- News Stories
- Newsgathering
- Content Reviews
