Senior Specialist AdOps

Cape Town - South Africa

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Overview

Reporting into the Head of Display & Social the Snr. AdOps Specialist will be responsible for effective media campaign activation and monitoring across multiple markets in which StoneX Retail & StoneX Group is active. The media campaigns will involve brand & performance with a high variety of formats (Video Native Audio standard Display & Paid Social). The Senior AdOps manager will need to work closely with the (senior) display manager and other internal stakeholder to ensure trafficking & tag requirements are clear whilst assisting in the integrations with other tech providers (DMP Analytics DSP Creative platform etc.) allowing the business to track and scale in an effective way.

Responsibilities

Overall responsibility across trafficking ad serving and tagging across the acquisition paid & earned media campaigns
Go-to person for advanced queries regarding DoubleClick Campaign Manager 360 & dynamic creative platforms
Creating processes and best practices documents to ensure a uniform network structure exists globally allowing for fluid management and scaling
Work closely together with Analytics Data & Insight to secure the correct reporting of media campaigns across the acquisition team
Manage train & develop the junior members of the team following industry best practices
Working with (senior) display managers on the set-up and implementation of audiences measurement technology analytics and attribution.
Working with local stake holder on the set-up and assets measurement technology analytics and attribution.
Overall responsibility to ensure data stored in the ad server is up-to date i.e. media spend
Onboarding of new markets from start to finish - site tag structure audits retagging troubleshooting data layers etc.
Setting up & maintaining the integration of DCM360 with other 3^rd party tech-vendors i.e. Data Management Platforms mobile in-app marketing analytic tool (Appsflyer) & webbased analytic tools
Manage ad-tech related projects within the business in example: dynamic creative platform activation brand safety activation and other ad-tech activations.

Qualifications

A minimum of 5 years working in AdOps
Expert/hands-on knowledge in DoubleClick Campaign Manager 360 and Google Tag Manager
Experience in creating different types of tag types (VAST/VPAID/Richmedia)
Expert/hands-on knowledge using dynamic creative platforms (i.e. DoubleClick Studio Ad-Lib)
Understanding on how to gather on-site data within DoubleClick Campaign Manager 360 from the website/data layer
Understanding of HTML/CSS languages
Understanding on ad-fraud software and its implications on the trafficking process
Experience onboarding new clients/markets and performing audits
Strong project management multitasking with attention to detail
Strong & confident communication
Experience working with a data management platform (DMP) & audience creation
Experience both direct response & brand campaigns
Expert Google Analytics skills and mobile analytic tools (Appsflyer)
An understanding of the financial markets forex and CFD trading is preferred

Required Experience:

Senior IC

OverviewReporting into the Head of Display & Social the Snr. AdOps Specialist will be responsible for effective media campaign activation and monitoring across multiple markets in which StoneX Retail & StoneX Group is active. The media campaigns will involve brand & performance with a high variety o...

Overview

Responsibilities

Overall responsibility across trafficking ad serving and tagging across the acquisition paid & earned media campaigns
Go-to person for advanced queries regarding DoubleClick Campaign Manager 360 & dynamic creative platforms
Creating processes and best practices documents to ensure a uniform network structure exists globally allowing for fluid management and scaling
Work closely together with Analytics Data & Insight to secure the correct reporting of media campaigns across the acquisition team
Manage train & develop the junior members of the team following industry best practices
Working with (senior) display managers on the set-up and implementation of audiences measurement technology analytics and attribution.
Working with local stake holder on the set-up and assets measurement technology analytics and attribution.
Overall responsibility to ensure data stored in the ad server is up-to date i.e. media spend
Onboarding of new markets from start to finish - site tag structure audits retagging troubleshooting data layers etc.
Setting up & maintaining the integration of DCM360 with other 3^rd party tech-vendors i.e. Data Management Platforms mobile in-app marketing analytic tool (Appsflyer) & webbased analytic tools
Manage ad-tech related projects within the business in example: dynamic creative platform activation brand safety activation and other ad-tech activations.

Qualifications

A minimum of 5 years working in AdOps
Expert/hands-on knowledge in DoubleClick Campaign Manager 360 and Google Tag Manager
Experience in creating different types of tag types (VAST/VPAID/Richmedia)
Expert/hands-on knowledge using dynamic creative platforms (i.e. DoubleClick Studio Ad-Lib)
Understanding on how to gather on-site data within DoubleClick Campaign Manager 360 from the website/data layer
Understanding of HTML/CSS languages
Understanding on ad-fraud software and its implications on the trafficking process
Experience onboarding new clients/markets and performing audits
Strong project management multitasking with attention to detail
Strong & confident communication
Experience working with a data management platform (DMP) & audience creation
Experience both direct response & brand campaigns
Expert Google Analytics skills and mobile analytic tools (Appsflyer)
An understanding of the financial markets forex and CFD trading is preferred