Senior Director of Marketing, Communications, and Media Services

Gallatin, TN - USA

Yearly Salary: $ 82330 - 102912

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

Title: Senior Director of Marketing Communications and Media Services

Institution:Volunteer State Community College

Job Summary:

This position serves as the Colleges Chief Marketing and Communications Officer and is responsible for developing leading and implementing a comprehensive strategy that elevates the visibility reputation and brand of Volunteer State Community College across its 11-county service region. Ensures that all messaging aligns with institutional goals supports student recruitment and retention elevates community and industry partnerships and advances the mission of the College.

Job Duties:

Serve as the Colleges Chief Marketing Officer as defined by TBR policy and a member of the Presidents Leadership Team. Provide direct counsel to the President and senior leadership on communication strategies brand positioning public relations crisis response and reputation management and serve as the Colleges official spokesperson and primary media contact. Develop and execute long-range and annual marketing and communications plans that support enrollment management workforce development advancement and community engagement priorities. Ensure all print digital and promotional materials meet TBR THEC and institutional brand standards. Lead brand management initiatives that strengthen the Colleges regional identity and support institutional goals. Direct the development of advertising campaigns promotional initiatives and creative strategies that highlight academic programs career pathways and student success. Lead the development and protection of the Vol State brand to ensure consistency across all campuses departments and platforms. Monitor emerging issues and develop proactive strategies to mitigate reputational risk. Lead all crisis and emergency communication efforts ensuring accuracy timeliness and alignment with the Colleges emergency response protocols. Maintain a comprehensive crisis communication plan including messaging templates and training for campus leaders. Coordinate closely with the President Chief of Staff Campus Police and Emergency Management teams during emergencies or sensitive situations. Maintain strong relationships with community partners civic organizations education leaders and regional stakeholders. Represent the College at community events outreach activities and public forums to enhance visibility and partnerships. Support Advancement and Alumni Relations with donor communications branding for fundraising initiatives and event promotion. Oversee the Marketing Communications and Media Services budget and ensure responsible fiscal stewardship. Other duties as assigned.

Minimum Qualifications:

Bachelors Degree.
Five years of related experience.
Minimum of two years of supervisor responsibilities in a management role.

Preferred Qualifications:

Masters Degree in public relations journalism mass communications or marketing.
Three to five years of proven experience in higher education public relations or a closely related field.

Knowledge Skills and Abilities:

Ability to communicate effectively and work cooperatively with faculty staff and student populations.
Exceptional communication writing editing and storytelling skills.
Demonstrated experience in brand management integrated marketing campaigns and community relations.
Proficient in Microsoft Office applications.
Must be a willing advocate of the mission of the college.
Proficiency in digital marketing platforms design software and analytics tools.
Strong understanding of brand management principles media relations and marketing best practices.
Strong leadership team development and project management skills.
Ability to manage sensitive and high-pressure situations with professionalism and discretion.
Familiarity with public record laws and regulations and processes for responding to record requests.

Pay Rate: $82330 - $102912 annual salary depending on experience

Volunteer State offers a comprehensive benefits package including but not limited to the following:

Insurance: Health Dental Vision Life Disability (long and short term) FSA/HSA
Wellness Incentive Program (if enrolled in Health)
Educational Assistance: Fee Waiver Spouse/Dependent Discounts Tuition Reimbursement
Employee Assistance Program
Longevity Pay
Retirement Options: State of TN Pension (TCRS) 401a 401K with up to $50/month match 403b and 457
14 Paid Holidays/Year
Annual Leave (if applicable)
Sick Leave
Sick Leave Bank
State Employee Discount Program with over 900 merchants

Special Instructions to Applicants:

Unofficial transcripts are acceptable for the application process. Official transcripts will be required upon hire.

Applicants may be subject to a background check.

Required Experience:

Exec

Title: Senior Director of Marketing Communications and Media ServicesInstitution:Volunteer State Community CollegeJob Summary:This position serves as the Colleges Chief Marketing and Communications Officer and is responsible for developing leading and implementing a comprehensive strategy that eleva...