Director of Optical Strategy
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Job Location:
Santa Ana, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
18 days ago
Vacancies:
1 Vacancy
Job Summary
Position Summary:
The Director of Optical Strategy is responsible for leading the enterprise strategy performance optimization and growth of Acuity Eye Groups Optical division across 50 locations. This role will drive long-term strategic planning operational excellence merchandising strategy and revenue growth across optical retail OD/MD alignment and patient experience.
This leader will partner closely with Operations Finance Regional Directors Merchandising and Provider Leadership to deliver a scalable high-performing optical organization that maximizes patient capture revenue profitability and brand consistency.
Key Responsibilities:
Strategic Leadership & Execution
- Develop and lead AEGs multi-year Optical Strategy including footprint optimization merchandising pricing and revenue growth pathways.
- Translate enterprise goals into actionable operating plans KPIs and performance expectations for all optical locations.
- Partner with COO Finance and Regional Directors to establish annual budgets capture targets and P&L objectives for optical.
- Drive consistent standards across locations for visual merchandising pricing promotions and product mix.
Operational Excellence
- Evaluate current workflows and implement standardized best practices to improve patient flow sales conversion capture rate and cycle times.
- Lead performance reviews of optical operations across all regions; identify gaps and build improvement plans.
- Establish and maintain Optical Scorecards providing regular performance reporting by region practice provider and staff.
- Develop SOPs for optical processes quality standards merchandising staffing and inventory management.
Provider & Team Alignment
- Strengthen OD/MD relationships to optimize optical handoffs communication and clinical-to-retail coordination.
- Partner with Regional Directors and Practice Managers to ensure alignment between optical teams and clinic operations.
- Support onboarding and development for optical staff and leaders; collaborate with HR on role design competencies and training.
Merchandising & Product Strategy
- Lead collaboration with the Senior Director Product & Merchandising on frame assortment pricing tiers promotions vendor partnerships and product innovation.
- Monitor sales trends customer insights and competitive benchmarks to refine product and pricing strategy across regions.
Financial Management
- Partner with Finance to monitor and improve optical P&L including revenue cost of goods labor ratios margins and inventory turns.
- Deliver financial projections ROI analyses and models supporting growth opportunities and capital investments.
- Identify underperforming practices and develop targeted action plans with clear timelines and outcomes.
Growth & Expansion
- Develop strategies for expanding optical services including new store openings remodels relocations and brand experience upgrades.
- Evaluate market trends and define opportunities for new offerings (premium lens packages digital retail eyewear programs etc.).
- Support integration of new acquisitions or locations into AEGs optical model.
Qualifications
- Bachelors degree required; Masters preferred (MBA MHA or similar).
- 710 years in optical retail ophthalmology/optometry operations merchandising or multi-site retail leadership.
- Demonstrated success leading multi-site multi-state teams or influencing large operational structures.
- Strong understanding of optical sales processes merchandising optical retail KPIs and P&L management.
- Excellent communication leadership and stakeholder-management skills.
- Highly data-driven with the ability to build and interpret dashboards KPIs and financial reporting.
- Experience guiding change management operational improvement or large-scale project execution.
Key Competencies
- Strategic planning & execution
- Retail and clinical workflow understanding
- Financial acumen & P&L management
- Influential leadership in matrixed environments
- Sales and merchandising insight
- Operational excellence & process design
- Data-driven decision making
- Talent development & performance coaching
Compensation
- Annual Performance Bonus: 2030%
Required Experience:
Director
Key Skills
- Business Development
- Marketing
- Pricing
- Analysis Skills
- Research Experience
- Project Management
- Research & Development
- Strategic Planning
- Financial Modeling
- Leadership Experience
- Management Consulting
- Analytics
About Company
Our industry-leading team of doctors and staff are committed to providing best-in-class eye care services and comprehensive treatment to the people in our communities.
