Marketing Specialist, Life Insurance
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Career Opportunity
Role Title
Marketing Specialist Life InsurancePurpose of role
Were looking for a Life Insurance Marketing Specialist that will design and execute communications and marketing campaigns from a B2B perspective supporting the growth of our life insurance sales. The ideal candidate enjoys working in a fast-paced rapidly changing environment with multiple business stakeholders. This is a Hybrid role requiring a minimum of two (2) days/week working from the office.Job Description
Key Responsibilities
Working closely with the Team Lead you will support the development planning and implementation of marketing campaigns including but not limited to:
- Establish and validate incoming marketing requests supporting Sales Product Development and Insurance Operations with the business stakeholders.
- Define develop and execute communications and marketing campaigns across a variety of channels (i.e. email video web text social).
- Write campaign briefs detailed campaign objectives project plans and copy decks.
- Brief creative and development teams and perform Quality Assurance reviews of all campaign assets and tactics.
- Lead legal compliance and stakeholders approvals.
- Report and analyze campaign metrics and proactively identify trends for continuous improvement.
- Develop strong cross-functional relationships with internal teams to gain a solid understanding of life insurance products processes and distributors.
- Handle general administrative work and other duties as required.
Key Qualifications
- Education (minimum required): Bachelors degree or diploma in marketing communications or a related field.
- Experience (minimum required: Minimum of 3-5 years experience in a marketing role with a focus on email campaigns.
- Experience within the life insurance industry in a B2B environment.
- Solid understanding of communications/marketing tactics with a vertical in audience segmentation email and text marketing.
- Excellent verbal and written communication skills.
- Excellent attention to detail strong follow-through a strong sense of ownership and accountability for tasks and projects.
- Strong analytical skills.
- Strong customer service acumen.
- Strong time management skills: capable of handling multiple projects and meeting tight deadlines in a fast-paced multifaceted environment.
#LI-Hybrid
Please note that this posting is intended to fill an existing vacancy; however there may be instances where more than one vacancy is available for the same role.
Equal Opportunity Employment and Inclusion at Foresters Financial we are committed to sustaining an equal opportunity environment for all job applicants. We embrace Inclusion Diversity and Equity (IDE) as a core strategic objective for building strong innovative teams in which all our employees can show up wholly and authentically as themselves.
Foresters Financial strives to provide an accessible candidate experience for prospective employees with different abilities. If you anticipate needing any type of accommodations during the recruitment process please email in advance of your appointment.
Thank you for choosing Foresters. Only those candidates who will be selected for further consideration will be contacted by our Talent Acquisition Team.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
