Digital Marketing Specialist (Hybrid Dartmouth, NS)

Social Media Content & Planning

Youll own the day-to-day social media planning and content creation that keeps Ring Rescue visible relevant and engaging across all platforms.

• Own day-to-day content for LinkedIn Instagram Facebook and TikTok.
• Research and apply platform-specific best practices (post types themes caption length hashtags timing etc.) and maintain a simple best practices guide.
• Plan and schedule monthly social media content aligning posts with overall marketing priorities and campaigns.
• Create content for relevant holidays and observances (e.g. National Nurses Week EMS Week) with a clearly defined audience and purpose.
• Curate and repurpose blogs customer stories product education and tradeshow content into platform-specific posts.
• Perform monthly social media audits and recommend improvements (performance review content mix competitive scan).

SEO Blog Content & Campaigns

Youll turn complex clinical and operational topics into SEO-friendly stories that attract the right audiences and fuel our campaigns.

• Research outline write and optimize SEO-focused blog posts for the Ring Rescue website.
• Define the audience and objective for each post (e.g. educate support budget justification differentiate from hardware tools).
• Conduct basic keyword research and implement SEO best practices (structure headings links meta descriptions).
• Build supporting social campaigns for each blog (short videos quotes carousels polls) with clear audience and goals.

Lead Nurture & Email Campaigns (HubSpot)

Youll help bring closed-lost leads back into the funnel by building thoughtful segmented nurture journeys in HubSpot.

• Build segmented nurture journeys in HubSpot for closed-lost marketing leads.
• Create and manage workflows and lists by industry/setting (ED surgical ICU fire rescue EMS urgent care law enforcement) and ABM parameters (role in purchase current ring removal solution).
• Draft email copy that educates on ring entrapment promotes best practices and provides valuable resources.
• Use HubSpot reporting (and basic web/social analytics) to track opens clicks and performance and suggest tests (e.g. subject lines CTAs).

Analytics Reporting & Continuous Improvement

Youll use data to understand whats working whats not and recommend practical improvements across our digital channels.

• Track and summarize key metrics for social blog and nurture campaigns (reach engagement CTR traffic email performance).
• Prepare concise monthly insights and recommendations.
• Experiment with new formats hooks and themes and share what works.

Documentation & Knowledge Transfer

Youll maintain a clear record of what you did why you did it and what should happen next-for your own learning and for company tracking.

• Maintain a living tracking document (e.g. Google Doc/Sheet) outlining:
  • Whats been done (campaigns posts blogs nurture flows tests)
  • Rationale performance and key learnings
  • Improvements ongoing projects (with status/next steps) and planned-but-not-launched ideas
• Keep this document up to date as both:
  • A learning tool for yourself and
  • A clear record for the company of past activity results and future opportunities.

• Post-secondary education in Marketing Public Relations Communications Business or a related field (completed or in progress).
• Strong written communication skills and attention to detail.
• Comfortable creating social media content (short-form video graphics carousels captions).
• Basic understanding of social media best practices and an interest in trends.
• Willingness to learn SEO Canva/Adobe-style tools HubSpot (workflows lists reporting) and basic analytics (social Google Analytics or equivalent).
• Organized proactive and able to manage a content calendar and deadlines.
• Comfortable working with clinical/technical subject matter and asking questions.

Ring Rescue is a Medical Device Manufacturer and Leader in stuck ring removal innovation. We design manufacture and sell medical devices for the removal of stuck rings. Our Ring Rescue Kit provides professionals with tools that are safe easy to use and can cut any ring metal even Tungsten and Titanium. Our solutions are defining standard of care for healthcare fire rescue EMS corrections jewelry funeral services and other professionals that manage stuck rings.

• Opportunity to work in a growing start-up environment with opportunities for career advancement and professional growth.
• Competitive compensation package with Health benefits and Paid Time Off.
• Hybrid work environment from our office in Dartmouth NS.

What Youll Learn

• How to execute a multi-channel B2B digital marketing strategy in a niche healthcare/medical device market.
• Practical skills in social media management SEO content marketing and email nurture in HubSpot.
• How to tailor messaging to very different professional audiences (nurses fire/EMS law enforcement hospital leadership).
• How marketing supports the sales funnel and re-engages closed-lost leads.