Assistant Manager, Branding & Marketing Communication
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Job Location:
Kuala Lumpur - Malaysia
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
We are seeking a passionate and strategic Assistant Branding Manager to drive marketing communications and brand-building initiatives for our Flour or Poultry division. This role plays a key part in strengthening brand equity supporting sales growth and ensuring consistent brand excellence across all channels.
Key Responsibilities
1. Brand & Communication Execution
Implement marketing communication and brand-building initiatives aligned with the companys vision and business goals.
Ensure brand campaigns are executed on time within budget and deliver measurable results.
2. Digital Marketing Ownership
Develop propose and manage digital marketing strategies across relevant platforms.
Track analyze and optimize digital performance to support sales targets and enhance brand visibility.
3. Customer & Trade Engagement
Plan and execute engagement activities that build customer intimacy loyalty and long-term partnership.
4. Brand Image & Equity Management
Safeguard and enhance brand image for the assigned category (flour or poultry).
Monitor brand equity metrics and recommend actions to reinforce market position.
5. Competitive Intelligence & Agility
Conduct competitor research and analysis.
Translate insights into timely proactive or reactive marketing actions.
6. Cross-functional Collaboration
Work closely with R&D production supply chain and sales teams to ensure customer requirements are met or exceeded.
Provide brand insights to support operational and customer-impacting decisions.
7. Marketing Effectiveness & Continuous Improvement
Evaluate the effectiveness of marketing activities and campaigns.
Recommend improvements and innovative strategies to strengthen marketing as a key enabler of sales.
8. Ad Hoc & Management Support
Undertake additional assignments or projects as required to support evolving business needs.
9. Marketing Forward Plan (M6)
Prepare and present a clear six-month forward marketing plan (M6) during the monthly Sales & Marketing meeting.
Ensure alignment with sales forecasts brand objectives and growth targets.
Qualifications :
Bachelors Degree in Marketing Business or a related field.
57 years of relevant experience in branding marketing communications or related areas.
Strong analytical creative thinking and execution skills.
Ability to manage multiple projects with agility and attention to detail.
Excellent communication stakeholder management and cross-functional collaboration abilities.
Additional Information :
- Winner of HR Asia Best Company to Work For in Asia for 7 consecutive years in 2024 2023 & 2018
- Winner of HR Asia Most Caring Company Award for 6 consecutive years in 2024 2023 & 2019
- Winner of HR Asia Diversity Equity & Inclusion Award for 2 consecutive years in 2024 & 2023
- Winner of HR Asia Sustainable Workplace Award in 2024
- Winner of HR Asia Happiest Workplace Award in 2024
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Business Development
- Business
- Marketing
- Company Website
- General Managements
- Communication
- CRM
- Market Research
- Project Management
- Content Marketing
- Email Campaigns
- marketing collateral
- Powerpoint
- Analytics
About Company
Malayan Flour Mills Berhad (MFMB) is a public listed company incorporated in 1961, a pioneer in Malaysians flour milling industry. Its first flour mill in Lumut, Perak was established in October 1966. Since then, the Company has extended its flour milling operations to Pasir Gudang, ... View more
